Minion Madness Hits Selfridges!

As the long awaited Minions movie opens in the UK today, it seems the denim wearing, banana loving critters are taking over the fashion world too.  With designers such as Giles Deacon and Rupert Sanderson taking their cue from Gru’s faithful goggle wearing Minions, it looks like minion yellow (now officially a pantone shade), is most definitely in…


In a collection exclusive to Selfridges, a collective of designers have come together to collaborate on Bello Yellow.  Inspired by and featuring the minions themselves, the collection is every bit as fun as you’d expect, and yes, there are even dungarees.  From the Rupert Sanderson on point Minion courts to the cute Piers Atkinson headbands, this is a collection which will please Street Stylers and Bloggers (myself included, natch) aplenty.

“The Minions have been a big part of my life with my family, in keeping with the unexpected and rebellious nature of the Minions, the idea of combining one of my shoes with their highly distinctive personalities makes perfect sense.” – Rupert Sanderson

With urban cool designers Criminal Damage and Steve J & Yoni P on board, the collection is sure to appeal to da yoof.  There’s a cool range of sweaters and sweatpants with a minion motif, as well as some super cute leggings with a matching cropped top (yes, I already own these). Criminal damage did a similar collaboration with Peanuts recently which was a huge success and with everyone going Minion Mad, there’s no doubt this one is sure to be too.  Steve J & Yoni P have kept things simple and concentrated on denim, including two pairs of Minions inspired dungarees, and fun slogan tees which will doubtless appeal to the masses.

In a nod to the storyline of the Minions movie set in sixties New York and ultimately, London, Giles Deacon has created a six piece mini collection for Bello Yellow including minidresses and tee’s which are actually, pretty damn cool.  Using a monochrome palette and official Minion Yellow (obvs.) it’s a pretty wearable collection that will be all over the streets of London (for the next month or so at least).

“It’s been a lot of fun – I’ve long been a fan of Illumination’s delightfully flawed characters. The resulting collection is a capsule very much inspired by London in the swinging 60’s and pays homage to their enduring style.” – Giles Deacon

Cult jewellery designers Tatty Devine are on board for the project and it’s right up their street with their quirky laser cut pieces taking centre stage.  From their iconic T-Rex bones necklace to a simple keychain, there’s something for Minion lovers everywhere and before you jump in and criticise, remember, it’s just for fun, it’s not like anyone’s plotting to take over the world or anything…..


Pixie x

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