We’re into Day 7 of Paris Fashion Week and this one is more exciting than ever, why? Because the day is breaking with some big news….
Just days after Alexander Wang‘s final runway show for Balenciaga, Demna Gvasalia has been appointed and named as the Creative Director for the iconic fashion house. For those of you who aren’t familiar, Gvasalia comes fresh from Paris fashion brand Vetements which he runs with his brother Guram, arguably the coolest thing in french fashion at the moment and certainly as simpool (simple + cool) as the brand name suggests.
Vetements takes everyday Fash Pack staples; leather bikers, cigarette pants, skinny jeans, sweaters etc. and flips the vibe to make you want and need them in your wardrobe. Think recycled jeans made with strips and patches of old hammered denim, biker jackets made with old washed and rewashed leather, and sweats with real frayed edges – basically, Vetements gives you the off-duty model look for everyday with a pinch of oversize thrown in for good measure.
Not (yet) as well known as Alexander Wang, there’s no denying that Gvasalia is cut from the same cloth, graduating from the Royal Academy of Fine Arts of Antwerp, he launched his first collection at Tokyo Fashion Week in 2007, before working at Margiela and then Louis Vuitton – pretty damn good credentials.
Isabelle Guichot, president and CEO of Balenciaga, this morning stated: “I am very pleased to welcome Demna Gvasalia as the artistic director of Balenciaga’s collections. He has quickly emerged as the best choice for the new artistic direction of the maison. With his mastery of techniques, his expertise and fashion knowledge, in conjunction with his innovative and carefully considered approach, Demna Gvasalia adopts a unique vision of the designer’s role today and thus recalls Cristobal Balenciaga’s own vision. I am confident that he will succeed in embracing Balenciaga’s core values and developing them in harmony with today’s global changes.”
And so begins a new, simpool (it’s a thing) era for Balenciaga and I can’t wait to see how this one unfolds….