• Home
  • About
  • Contact
    • Facebook
    • Instagram
    • Pinterest
    • Twitter

Fashion Voyeur

People will stare, make it worth their while.

Categories: Fashion, Models, Uncategorized

Alexa Chung Launches her Debut Collection

It’s been a long time coming but it’s finally here, Alexa Chung has launched her own, self titled fashion label ALEXACHUNG, and last night her debut collection hit the runway in the most hotly anticipated stand alone show since, well, ever.

If this feels familiar, it’s because Chung is THE most prolific fashion collaborator on the planet.  She was given unprecedented access to the M&S archive to curate and spin her own seasonal collections based on her own personal style and so successful was this high profile collaboration, it was credited with bringing a whole new audience flocking to M&S.  The same applies to Mulberry, it’s famous Alexa satchel breathed new life into the brand and when Chung herself was pictured using the bag, sales and subsequently profits soared.  Despite sticking with the celebrity endorsement model, Mulberry have never been able to replicate the success of that one hot collaboration with Chung – coined The Alexa Effect.

ALEXACHUNG Pre Fall 17 Courtesy/Mitchel Sams
All Images by Mitchel Sams
All Images by Mitchel Sams
ALEXACHUNG Pre Fall 17 Courtesy/Mitchel Sams

2017 sees Chung take the leap from Brand Ambassador to Fashion Designer, when you’re listed as the most influential person in global fashion, it’s an obvious next step.  Chung’s debut show took place at the packed out Danish Church in St Johns Wood (my old stomping ground) to a soundtrack provided by a children’s choir and it was, well, very Alexa Chung.

“The first season is about getting to know it, although, having said that, there was this narrative about a posh west London girl corrupted by a music scene and getting sexed up.”  Alexa Chung on her debut collection

ALEXACHUNG Pre Fall 17 Courtesy/Mitchel Sams
All images by Mitchel Sams
All images by Mitchel Sams
ALEXACHUNG Pre Fall 17 Courtesy/Mitchel Sams

The collection is exactly what you would expect from Alexa Chung, ironically this is a collection like no other in that its success hinges on its predictability.  Chung has a definite go to style that girls the world over attempt to replicate in their own wardrobes, with Chung at the helm of her own label, curating her own wardrobe, if the collection reaches peak predictability, it also reaches peak success.  Of her collections going forward, Chung says that there will be a distinct narrative to every season to prevent it from looking like “a spray of clothes that you’d find on my floor”

“It’s been a long time gestating, I started doing this when I turned 30. Any time before then, I was either having too much fun or too far away in New York or working too hard on everything else, doing five jobs simultaneously.”

ALEXACHUNG Pre Fall 17 Courtesy/Mitchel Sams
All images by Mitchel Sams
All images by Mitchel Sams
ALEXACHUNG Pre Fall 17 Courtesy/Mitchel Sams

The collection follows the ‘See Now Buy Now’ model and right now, Chung is working on the sixth collection, with a team of 17 people behind the brand, Chung and her backers are doing everything they can to ensure the success of the fledgling business and with Edwin Bodson (formerly of Haider Ackermann) as MD, the safeguards are pretty sound.

“I’m not making ultra forward-thinking, mind-blowing creations.”

ALEXACHUNG Pre Fall 17 Courtesy/Mitchel Sams
All images by Mitchel Sams
All images by Mitchel Sams
ALEXACHUNG Pre Fall 17 Courtesy/Mitchel Sams

As you would imagine, the collection plays to Chung’s strengths, from pinafore dresses to floaty Summer dresses and wide legged jeans to breton stripes, this debut collection appears firmly rooted in the 60s and 80s with that Alexa Chung modernity to roughen up the edges.  With a price point that starts at £75 for a tee rising to £1350 for a leather jacket, Chung claims the collection is accessible – others may disagree given that her Archive collection with M&S retailed at an average of £50 per piece however Chung’s Midas touch shows no signs of abating.

The ALEXACHUNG pre Fall 17 collection launches to the buying public today and is available at 55 luxury retailers including Selfridges, Matches, MyTheresa and Galeries Lafayette as well as via the brand’s own website.

Pixie xo

 

Author Signature

You may also like

About pixie.tenenbaum

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

People will stare, make it worth their while

Pixie Tenenbaum

FASHION VOYEUR
  • Facebook
  • Instagram
  • Pinterest
  • Twitter

Search

Subscribe to Fashion Voyeur to get the scoop via Email

HIBS100 Index of Home and Interior Blogs
HIBS100

Follow

Pixie Tenenbaum (@PixieTenenbaum) - influencer profile on Dealspotr
dealspotr.com

Categories

  • Beauty
  • Fashion
  • Lifestyle
  • Models
  • North East
  • Pixie
  • Uncategorized

INSTAGRAM

PINTEREST

POPULAR POSTS

Blogger Pixie Tenenbaum wearing a dusky pink Gunne Sax dress at Beadnell Towers Hotel

What I Wore: Gunne Sax Prairie Dress

Lead Image of a collection of Christmas jumpers available at Boohoo.vom as a collaboration with Fashion Voyeur blog

Sleigh the Ugly Christmas Jumper Trend with Boohoo

The Safety in beauty Campaign eye logo

Safety in Beauty campaign calls for tighter regulations

Follow @pixietenenbaum

David Koma reminding me that Neon Nights are the b David Koma reminding me that Neon Nights are the best nights 💙
.
.
.
.
.
.
.
#lfw #dk #davidkoma #neon #bfc #fashionweek #fashionmonth #lindonfashionweek #londonfashionweekrelaunch #ss22 #aquaticcentre #fashionvoyeur #pixietenenbaum #neonnights
Cher giving simplicity style king vibes. In a time Cher giving simplicity style king vibes. In a time when Studio 54 reigned supreme, the music was great & the fashion was better 🖤
.
.
.
.
.
#cher #simplestyle #studio54 #styleinspo #fashioninspo #fashionvoyeur #longhair #blackandwhite #fashionshoot #pixietenenbaum #jeans #jeansandanicetop
Remember the 90’s when fashion was simpler? It w Remember the 90’s when fashion was simpler? It was all@about rebellion & thinking that you weren’t following trends (even though we know that everything we wear is almost programmed into us from the runway - whether we accept that or not).
Here’s Cameron Diaz at the Cannes Film Festival when Instagram didn’t exist & the fashion was insane
.
.
.
.
.
#90scool #90sfashion #fashionmonth #camerondiaz #cannesfilmfestival #lfw #nyfw #pfw #mfw #fashionista #style #effortlessstyle #00sfashion #00sicon #fashionvoyeur #pixietenenbaum #themask
Fashion Month incoming…. It’s the time that I Fashion Month incoming….
It’s the time that I revisit all of the icons, all of the best, most amazing images in fashion history.
Spent hours today poring over images of Kate Bush today for an article about her style, how fashion influences her many personas in music, her performance art & how she pretty much moulded the career of Tori Amos. Just phenomenal.
.
.
.
.
.
.
#babooshka #katebush #thiswomanswork #toriamos #fashionicon #iconic #style #musicicon #fashionmonth #fashionweek #lfw #londonfashionweek #wutheringheights #pixietenenbaum #britishicon
Moody skies over The Witchery today. I don’t kno Moody skies over The Witchery today. I don’t know about you but I think it looks pretty special with storm clouds swirling above it…. 🖤
.
.
.
.
.
.
#thewitchery #mynortheasthome #northeasthomes #northeast #mynortheast #beautifulnortheast #fashionvoyeur #pixietenenbaum #stormyskies #stormclouds #magnoliatree #sashwindows #mygeorgianhome #georgianhouse #copperroof
JLo making a strong case for capes over everything JLo making a strong case for capes over everything this Fall. 
.
.
.
.
.
.
#jlo #jenniferlopez #brocade #cape #dolcegabbana #fashion #style #fashionvoyeur #fashionover50 #ageless #jlofashion #altazurra #altamoda #italianfashion

Copyright © 2022 · Theme by Blog Pixie