As if London Fashion Week wasn’t a big enough deal, there’s now a place for all those fashionistas in training to hang out. London just got its very own kid’s Fashion Week (well, day) and they’re aiming for the big leagues.
Mini Mode made its mark on the UK fashion calendar as it debuted during London Fashion Week‘s FW18 season. Aiming to shine a spotlight on kids fashion by showcasing twelve established and emerging childrenswear designers from around the globe in one day. Sounds like something that should exist already right? Well this is a brand new platform offering a day of shows split into a morning event for press and buyers in line with the London Fashion Week model, followed by a See Now Buy Now format and trend projection show for the consumer show in the afternoon.
The inaugural event was action packed with feisty and adorable mini models taking to the runway to showcase the hottest pieces in childrenswear for SS18 and FW18. Blowing away any comparison to smaller scale childrenswear shows, Mini mode packed in the entertainment for its pint sized punters with performers including singers and dancers, and even a live DJ to keep the audience firmly in their seats during the turn over time in between runway shows.
“London Fashion Week is iconic, and we thought that it was time to create a platform for kids fashion during the UK industry’s renowned London Fashion Week. It’s time for the kids market to be taken seriously and recognised as the economic powerhouse it is.” Amanda Rabor, Founder of Mini Mode.
Founded by UK childrenswear designer, Amanda Rabor, Mini Mode’s vision is to establish a new and consistent platform for the kids fashion arena that will be talked about and anticipated from season to season. In short, childrenswear’s answer to London Fashion Week. Is it sustainable though? Well, there’s definitely a market for it, more and more parents are looking to buy sustainable fashion from ethical designers not just for themselves, but for their children too. Aside from that, there’s the whole not wanting to see your kid wearing what everyone else is wearing, don’t tell me that isn’t a thing, I’m a parent, I know it’s a thing.
That’s not all though, Mini Mode is also about empowerment and building self-esteem for kids, whilst contributing a new business and fashion model for the UK industry that promotes inclusivity on every level. Want to know more about the designers who showcase? Mini Mode set the bar high with this jam packed roster of talent:
Discover a cutting edge contemporary collection for kids and tweens. Alexander Evans focuses on oversized chic pieces offering jackets, hoodies, pants and tops. Definitely one for the more avant garde kid.
Amelie et Sophie
Amelie et Sophie was launched by architect and mum of 3, Margaret Plutecka. Amelie et Sophie is completely dedicated to little ladies from 3 to 12 years old. Attentive to detail, balance, form and aesthetics, Plutecka develops Amelie et Sophie with an artistic approach. As a house of mini couture, each piece is meticulously handmade in Warsaw, Poland from the highest quality silk, wool, cashmere, cotton, linen and others materials
Barn of Monkeys
Barn of Monkeys is a creative fashion lab with a special approach to concept of style; offering bold, fun kids fashion for both kids and teens aged 2-16 years.
Founded in 2014 by Julia Gaydina and Dinie van den Heuvel, Infantium Victoria specialises in the design of high-end organic and vegan fashion for kids. Influenced by a deep fascination for romantic themes and nostalgia, Infantium Victoria offers a true alternative to mainstream fast fashion, not only aesthetically but also ethically. They deliver sophisticated yet practical designs that last.
Lady V Couture
Lady V Couture works with some of London’s best designers and seamstresses to create the finest gowns for mini divas all over the globe. Think shimmering dramatic dresses, entirely handmade in London from the finest materials available. The Lady V Couture range consists of fourteen handcrafted couture gowns, each unique with their own story. Fifi Ecclestone-Rutland get these guys on speed dial stat.
Isossy Children’s latest collection ‘Passion and Play’ explores oppositional textures: velvet, velour, chiffon, scuba and jerseys in a warm, tactile blend of colours. This collection is an expansion of the 2017 fashion presentation with the addition of new prints and more ready to wear casual pieces; perfect for everyday wear. Isossy has recently expanded their offering to include t-shirts, separates and Isossy printed velour leggings.
Daniele Alessandrini Kids
Daniele Alessandrini Kids debuted in 2010 and was entrusted to Marbel for the production and distribution of childrenswear. Marbel strives to instil the same soul and identity of the Daniele Alessandrini brand in the Kids collections, focusing on the needs of comfort and wearability that the active life of children and teenagers requires.
LOUD Apparel is an amalgamation of British creativity and minimalistic Italian design. Aimed at fashion conscious children and parents alike, the collections cater from 6 months – 14 years old with a distinct cutting-edge style, quality and comfort.
Plumeti Rain use poetry to inspire their hand crafted creations which are constructed mainly from wool, cashmere and cotton for breathability and comfort, although their not averse to a bit of glitter and tulle too.
Rebel Republic is a luxury, ready-to-wear kids wear brand with a rebellious tendency for the eccentric. Mother daughter duo Layla and Nada Amer make up the design team drawing inspiration from the idea of free spirited personalities and cultures which embody that. Expect tribal prints and ethnic patterns to the max, one for all the cool kids.
Suindiatic offers a totally sustainable collection of comfortable clothes for kids aged 0-7 years.
Where’s that Bear?
Where’s that Bear? is a unisex kids wear brand with a big personality. With the collection available for kids from age 1-6, garments are beautifully cut, simple and modern without being too in your face. A cute added touch is that the titular bear is hidden somewhere on each individual garment.
Twelve designers, two shows, one day. That’s certainly no mean feat to pull off in the middle of London Fashion Week but mini Mode certainly seem to have started as they mean to go on. I’m not sure yet whether this is likely to run in line with the Fashion Month seasonal model or whether it’s likely to run as an annual event but I’m definitely interested to see how the event will mature over the next few seasons. The See Now Buy Now format seems to be working well for those designers who have opted for that show model at Fashion Week and it seems the perfect format for a kids wear presentation. Only time will tell if Mini Mode is a sustainable platform but for now its a super fun way to bring attention to some non-mainstream kids wear designers.