Tom Ford debuts 001 Timepiece

Tom Ford is a man with a list of talents as long as his arm, and that arm is about to get a whole lot more stylish with the launch of the first Tom Ford Wrist Watch.  Damn, how was that for a lead in?!  Slick right?  Not as slick as this watch, if you’re into Tom Ford that is….

If you know me then you’ll know that I’m a huge fan of the Tom Ford brand.  From the luxury Private Blend Fragrance Wardrobe through to his well thought out accessories and leather goods.  Each piece of the Tom Ford puzzle is crafted from the finest materials and excess is everything.  I’ve told you about the cosmetic line before, go buy everything, you’ll never look back.  With his womenswear collections adopting the See Now, By Now method, it’s never been easier to own a piece of that Tom Ford opulence, provided you have the required bank balance of course.

For now though, it looks as though Ford is stepping firmly back into the realms of menswear, and mens accessories in particular with the launch of the Tom Ford 001.  The debut wrist watch from the fashion giant comes packed with those luxury touches you’d expect to find from a Tom Ford piece, in a range of high end finishes including an 18 karat gold casing, natch.  One of the most unexpected features though is the strap interchangeability, it’s something we’ve come to expect on mid range watches but something that high end watch makers have shunned in favour of forcing the consumer to buy a whole separate timepiece.  Not so in this case, the timepiece offers a simple switch and release mechanism seen on the likes of watches from cult watch makers Larsson and Jennings and Daniel Wellington, and straps are available in a variety of luxury, rich people type materials.

Obviously it pays to remember that Ford is first and foremost a fashion designer, there’s that age old argument that creeps up time and time again (geddit), about how one should always favour a watchmaker over a fashion designer when it comes to buying a timepiece.  There’s definitely something in that.  I’ve owned countless Gucci watches I bought for the look that went to shit after just a few years but my Tag watches are still going strong with zero glitches.  This particular one is powered by a Quartz movement rather than a mechanical one but I’m still not sure it’s enough to stand out over it’s competitors.

There will no doubt be a typical sex fuelled Tom Ford campaign to launch the 001 in the coming weeks so there’s that to look forward to, but another reasonably, sort of, maybe positive thing is that the price isn’t maybe as crazy as you might expect.  The 001 is only available to buy in the States right now and as the conversion stand it starts at around £1575.  Ok, it’s a lot, but it’s not as much as some of ford’s accessories which don’t tell time.  I don’t think it’s enough to steer me away from my beloved collection of Tag and Larsson and Jennings watches, but they’re damn pretty to look at.

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