People will stare, make it worth their while.

Malene Oddershede Bach SS19 at London Fashion Week

September 18, 2018

Often with Fashion Month there’s an expectation to do as much as humanly possible, however this season at London Fashion Week I’ve tried to be more selective and made a beeline for the shows that I really want to see.  Whether it’s been emerging talent I spotted at graduate Fashion Week, or established designers who really excite me, I’ve found this way of managing my schedule a lot more pleasing.  This show in particular is one I was excited about, the moment the flower strewn invite arrived, I knew this was going to be an interesting one and I wasn’t wrong.A look at the flower strewn invite to the Malene Oddershede Bach Ss19 show at London Fashion Week

The Malene Oddershede Bach show was a first for London Fashion Week, something not just new, but fresh and uplifting.  The designer’s SS19 collection epitomises her unique, signature style for taking overtly feminine features then toughening them up and juxtaposing them with harder, tomboyish details to create one harmonious, modern and relevant collection of contemporary womenswear.

The collection is Inspired by the unstoppable force of nature encroaching on our man-made world, it’s as political as it is pretty and the fabrics used are inspired by Icelandic poppies, a flower known for its endurance against harsh weather conditions.  A hidden metaphor for women in 2018/19 given the post #MeToo landscape perhaps?

Models moved to a live soundrack supplied by a string quartet around a set filled with flowers at Ennison Sessions House.  To be honest, after spending so much time in the BFC Showspace, it’s nice to get out and see something against a non-white background during Fashion Week

A collection of floral looks from the Malene oddershede Bach SS19 runway show and presentation at london Fashion Week as photographed by Chris Yates

The collection features quintessentially British styles including shirt dresses and rain macs (Spring staples in the UK), and there is a consistent use of flowers throughout the interactive presentation, both as part of the set, and strewn across fabrics as 3 dimensional detailing which as Miranda Priestly would say is “Groundbreaking”, but oh so pretty.  Paired with PVC rainhats, jacquards and intricate embroidery, it makes for a collection that appears light, delicate and soft at first glance, but upon close inspection it revealed itself as something far more tough.

Every piece in the collection is drawn, designed and handmade in London, something that carries worth in the fashion industry given the huge carbon footprint associated with it.  A pleasing first from this young designer and now she’s established a solid footing at Fashion Week, I’ll definitely be interested in seeing how her use of florals might work in her FW19 collection in February.


Images taken & provided by Chris Yates


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