I’ve been friends with Stuart Trevor for a few years now and knowing that if he says he’s up to something, it’s most definitely looking out for, has become one of my spidey-senses.
So, if the name sounds familiar it’s because it most definitely is. As the founder of All Saints (the clothing brand not the band), Trevor has been in the fashion industry for certainly as long as I can remember. From the first time he put a vintage tailor’s label into a machine washed leather jacket, he determined his signature style; modern vintage.
With dalliances with Reiss, Immortal and even Leon (the food chain) under his belt, it was only a matter of time before we saw Stuart Trevor the man, become Stuart Trevor the brand. His ideas are simplistic but super effective and they gather pace quickly, in essence, Trevor has an idea and it hits reality at the speed of light.
With this latest self titled brand, Trevor takes genuine vintage pieces, mostly military, and furnishes them with either hand painted designs using local artists (in this case it’s the artist Timothy Midnight and his Cats Who…. Collection), or picks them apart and introduces new and contradictory fabrics such as a military shirt with a lace back, or a flight suit with that now infamous tailors label. Whilst his previous offerings have been in high end high street fashion, think accessible luxury that everyone had to have a piece of; the new Stuart Trevor brand sits somewhere between high street and just out of reach for mere mortals.
The pieces are all numbered and produced in small batches in order to retain their uniqueness, but also to cut down on fibre miles and environmental costs associated with producing huge, twice yearly collections. The collection is currently in production, during London Fashion Week we attended a storehouse type presentation and live photoshoot showcasing the completed works on which the rest of the collection will be based. I’ve already put my name down for some painted Cats denim and a flight suit….
Dig Timothy Midnight!