That’s down to new owner, entrepreneur Alice I’Anson Widdows and her determination to offer a premium experiential hair, beauty and aesthetics service to the men and women of Wynyard, and its surrounding areas. Expanding the offering to more than just hair was part of a masterplan that would see Wynyard Therapy become something of a one-stop-shop and a community haven.
In the year that Alice has been at the helm of Wynyard Therapy she has run a tight ship. With her background in superyacht events which has seen her travel the world in every type of weather, she’s used her crew management skills to the salon to great effect. Having grown her team from five to eleven (recruited from the local area), Alice says it’s been rough at times given her need to strive for “seven star service” and the “ultimate customer experience”. Ultimately, and reflecting upon the achievements of the past year of ownership which includes the salon being awarded three prestigious local awards, Alice says “It takes a village” when discussing some of the hurdles in her path and credits her team for their hard work and determination throughout what has been a rocky transition period. In fact if I had to guess, I’d say she feels that the team she’s assembled are her proudest achievement in this venture so far.
It’s important to remember that in a post Covid 19 pandemic world, new salons are on the decline. Wynyard Therapy is one of only 2215 (at the time of writing) hair and beauty salons in the North East region currently in operation. The hair and beauty industry was one of the hardest hit by the pandemic following lockdowns, forced closure periods and then the introduction of social distancing which reduced salon capacity in the months leading out of the pandemic. The relaunch of this village favourite has offered employment to local people as well as a real focus on giving residents a menu of services that they actually want.
If you’d like to find out more, or join the invite list for future events, visit
www.wynyardtherapy.com to sign up.