The first day of the FW18 season of London Fashion Week has been a doozie and it’s mainly down to new and emerging design talent pulling out all the stops.  Whether it’s outlandish fashion destined for street stylers on the sidewalks of The Big Four, or sleek, classic designs using traditional methods of construction, London Fashion Week is starting BIG.

At Fashion Week we see designers favouring either the presentation or runway methods for showcasing their collections and there’s no set right or wrong.  A runway show is filled with flair and drama and lets you see a garment in motion, but a presentation lets you get up close and personal with a collection and the imagery you can get from that as a Blogger / Influencer is second to none.  Designer Claire Tagg showcased a static presentation for FW18 with some seriously bold florals…

British designer Claire Tagg is fresh out the gate with her new self titled label for FW18.  Showcasing a dramatic, oriental inspired fauna and flora collection, the pieces she’s created for the FW18 season are inspired by a personal story of her travels as an Air Hostess, combining glamour and destructed textures to creative a dramatic yet opulent range.  The collection is filled with silhouettes reminiscent of airline uniforms; structured jackets and blazer/kimono dresses are juxtaposed with full, oversized skirts and ballgowns constructed in luxurious Duchess Satin.

If there was a theme for the collection, it’s soft sophistication.  With it’s soft, clean colour palette the collection is easy on the eye, elongated and full sleeves dominate the collection providing what may become a signature aesthetic for Tagg.  Baby pinks and mustard yellows with contrasting fuchsias and black make up the base palette, whilst highlights of metallic gold sing from within the garments.  A collection that will surely inspire highstreet retailers specialising in wedding guest attire, I’m looking at you Coast.

The new designer plays with a variety of textures using delicate fabrics of chiffon and satin alongside raised sequinned lace, cotton, satin and silk jacquard to keep things interesting and really test her technique.  Tagg uses digital printing to create rich textures of ripped paper alongside a cherry blossom print and elaborate embellishment. Each garment is hand beaded, giving a real bespoke feel to each piece.