Fashion Voyeur

People will stare, make it worth their while.

Categories: Fashion, Models, Uncategorized

Hellavagirl Presents Human Meat Freaks for London Fashion Week SS18

During London Fashion Week there’s always one show standout show.  It’s one that’s usually hotly anticipated because of the spectacle of previous shows, for SS18 that show was Hellavagirl Couture.

If you’re not familiar, British designer Helen Woollams has created a brand synonymous with gothic, macabre glamour and fetishism.  A label that celebrates the weird and makes the outsider then norm.  It wasn’t too long ago that Hellavagirl Couture was given it’s big break, with Woollams named Designer of the Year in February 2016, this is one brand That’s rising with velocity and establishing it’s very own niche at London Fashion Week.

For SS18 Woollams treated us to Human Meat Freaks, a show that brought our deepest darkest fetishes to life in a pre-show ritual featuring circus performers and gravity defying acrobatics.  To the uninitiated it would appear that Woollams is out to shock her audience, we’ve become pretty close over the years I’ve been attending her shows and knowing the designer, the show is more about breaking down barriers and saying a massive Fuck You to society and conformity.  If a guy wants to wear a gown then so what?  In the world of Hellavagirl Couture it’s about owning your aesthetic and topping it off with a crown and a bold red lip.

“Inspired by our love for flesh, fetish and guilty pleasures, gender-less extravagance with a rock and roll edge. Non conformist Fashion for the bold”  Hellavagirl Couture

Human Meat Freaks built on the capsule collection produced for FW17 and made the most of the impressive showspace in the grand temple space at Freemason’s Hall.  The collection gave us bold harlequins with elongated proportions and striking sequins, huge black shredded gowns with an aesthetic reminiscent of Brendan Lee in The Crow and the most diverse cast of models this season.

In the Hellavagirl universe what sets you apart is your differences and that goes for the cast of models too, Woollams has managed to create an expectation for the unexpected and delivered something with undeniable edge.  Think Bad Romance meets Plato’s Atlantis and you’re definitely on the right track, in fact if Gaga is looking for a new tour wardrobe designer then Hellavagirl has her vibe cut, edged and belted with black leather and sequins.

Standout pieces included a two piece checked suit with an exaggerated sleeve detail proving the trend for a differentiation from a regular sleeve is going nowhere for SS18, and a green and black sequinned jumpsuit that I’d literally wear tomorrow if I could.  With white and dove grey added to the palette this season Woollams has proven that her ideas are far beyond the realms of noir.  this is one designer who’s far from a one trick pony, something she’s proving season after season, and that’s tricky to master with a niche that’s so small.  Hellavagirl Couture has fans baying for more and more show related chatter on the front row than most other shows put together, it’s probably the only show I’ve ever been to that got a standing ovation from the audience who pretty much stormed the runway just to be part of the spectacular finale of dancing models.

So how was the fashion?  It was good.  Damn good and surprisingly wearable for the brave fashionista.  Sure it’s out there, it’s big, bold and most definitely in your face, but if you’re suppressing an inner goth, or there’s a tiny part of you with the desire to act out, then Hellavagirl is all about rebellion and shunning the entrapments of conformity and there’s probably a part of you that’s curious about exploring that.  There are certainly pieces from the collection I could see myself wearing during LFW FW18 and lavishing the attention they receive, if fashion is about showing your personality then Hellavagirl is about sharing your deepest, darkest secrets; even if they make everyone around you uncofortable.

Pixie xo

Categories: Fashion, Models, Uncategorized

London Fashion Week FW17: Hellavagirl Couture

Fresh off the back of her 2016 Britain’s Top Designer win, Helen Woollams has created what’s surely her best visual spectacle yet for Hellavagirl’s FW17 showcase at Fashion Scout.  I headed out to the Freemason’s Hall in a leather A-line skirt (to protect me from the elements) to share this awesome collection with you.  I got to go backstage prior to the show too but that’s a whole other story…..

The Last Dawn on Mars FW17 –A Post apocalyptic inspired couture collection with dark undertones and a regal rock and roll edge, a dys(co)topian future if you will, filled with couture robots to blow your circuits.

The opening look set the tone for the show, a shimmering oversized gown masked the model’s limbs giving the illusion of exaggerated height, topped off with a ginormous flower crown beyond even your wildest dreams, fashioned out of paper by specialist crafters, Tissue Blossoms.

A silver two piece consisting of harem pants and a metallic, frilled top dripping with emerald coloured stones (one of my favourite looks) gave off a space age mermaid vibe as an awesome follow up to the opener.  From the Frow, in the VIP section no less, I had a fantastic view of this exciting showcase, a collection which tests boundaries and challenges proportions.  A glittertastic, brocade wrapped, flower topped collection of couture for confident, powerful women who don’t fall at the feet of men.

Woollams’ collections are always strong, but FW17 is the dark side of the fairytale.  For every wooded tower that hides a princess there’s a gothic witch just wishing she had Hellavagirl on speed dial; it’s exactly that kind of devilishly flirtatious drama.  A hybrid of couture and RTW, this is a collection available to buy and wear but it’s not for the faint of heart.  Filled to he brim with sequins, sparkle, tulle and brocade, it’s dramatic, confident and filled with personality.

Personally, I adored the show, I was keen to see how Woollams would build on her 2016 national recognition and was pleasantly unsurprised.  It’s great to see that she’s stuck to the principles that made her stand out from the crowd in the first place, staying firmly within her talent niche there’s a definite Hellavagirl aesthetic developing.  Creating unapologetic proportions and dramatic shapes that scream “Don’t fuck with me” – a bold trouser with added width at the hip, or a voluminous jacket with looping shoulders, the knack for creating these exaggerated silhouettes has become Woollams’ signature and it’s one I hope she’ll keep as she’s edging the pack.

When I started writing this post I knew it had to be image led as The Last Dawn on Mars is a collection that has to be viewed to be appreciated.  A distinct Bowie influence makes the collection beautifully bittersweet, but I’ll leave you to make your own assessment.  I can’t wait to see what Hellavagirl brings us in September for SS18 and I’ll be waiting with bated breath for another look inside the mind of Helen Woollams.  So for now Voyeurs, enjoy The Last Dawn on Mars…….

Pixie xo