You might not have heard of sustainable fashion brand Prophetik, but you’ve must definitely seen it. Jeff Garner is the visionary behind the label, and he’s as gorgeous inside as he is out. With the idea that it’s better to be naked than clothe ourselves in synthetic materials, Garner’s vision for his SS24 collection grew from his connection to nature, and his complete commitment to create interesting, relevant plant based fashion.
A firm favourite with Miles Cyrus, Sheryl Crow, Taylor Swift, Kings of Leon and many more, Garner found himself and in turn, Prophetik, the subject of a documentary on sustainable fashion called “Remastered” available on Prime.
For SS24 Garner’s vision is clearer than ever. Looking at the processes which go into producing our clothes and the level of toxicity in those fabrics, he sought to produce a collection as close to pure as possible. A firm believer that art should not exist purely for commerce, Garner and Prophetik look to the past for inspiration in this new collection.
With thanks to The Pop Group and Frank Macdonald, House Photographer for imagery.