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Fashion Voyeur

People will stare, make it worth their while.

Categories: Fashion, Uncategorized

‘100% Egyptian Cotton’ Fashion Installation Launch at LFW

‘100% Egyptian Cotton’ Featured in the International Fashion Showcase 2017 Presented by Mercedes-Benz in conjunction with London Fashion Week

A fashion installation featuring the best emerging design talent from Egypt formed part of the International Fashion showcase for 2017 which runs in line with London Fashion Week.  Capitalising on the sheer number of fashionistas who descend on the capital each show season, ‘100% Egyption Cotton’ opened at Somerset House to rapturous applause.  The exhibition was curated by Susan Sabet, the Founder and Editor-in-Chief of Pashion Magazine, and one of the top 500 most influential people in the fashion industry according to the Business of Fashion.

“We are thrilled with the overwhelming response to the installation. Having fashion’s elite focus on our installation is a tribute to Egypt’s growing presence on the international fashion stage.”  Susan Sabet, Editor-in-Chief Pashion Magazine

IFS 2017 presented by Mercedes-Benz_Egypt_Reem Jano (2) Photographer Agnese Sanvito
IFS 2017 presented by Mercedes-Benz_Egypt_Reem Jano (1) Photographer Olu Ogunshakin
IFS 2017 presented by Mercedes-Benz_Egypt_Reem Jano (1) Photographer Agnese Sanvito
IFS 2017 presented by Mercedes-Benz_Egypt_Okhtein 3_Photographer Olu Ogunshakin
IFS 2017 presented by Mercedes-Benz_Egypt_Norine Farah & Marsuma Designs_Photographer Agnese Sanvito
IFS 2017 presented by Mercedes-Benz_Exhibition Design 05_Photographer Agnese Sanvito

Organised by the British Council, British Fashion Council and Mercedes-Benz, in association with London Fashion Week, the theme for this year’s showcase was Local/Global.  Taking place February 17th – 21st, viewing time was limited and therefore critical, I managed to shoehorn in a visit between shows and it provided a pleasant distraction, and was nice to view a presentation as a static show where the craftsmanship could be appreciated up close, breaking up the whirlwind of runway shows that make up London Fashion Week.

IFS 2017 presented by Mercedes-Benz_Exhibition Design 13_Photographer Agnese Sanvito
IFS 2017 presented by Mercedes-Benz_Egypt_Team with Ambassador's Wife_Photographer Olu Ogunshakin
IFS 2017_Egypt_100% Egyptian Cotton_Supported by CIB Egypt_Ambassador's Residence Cocktail party_Ambassador's Spouse Madame Dalia Elbatal (L) and Guests_Photographer Olu Ogunshakin.jpg
IFS 2017_Egypt_100% Egyptian Cotton_Supported by CIB Egypt_Ambassador's Residence Cocktail party_All guests with HE Ambassador Mr.Nasser Kamel (L) and friends_Photographer Olu Ogunshakin

With the six featured designers (and me, obvs) present at the launch, the exhibit was a favourite amongst the fashion elite including Suzy Menkes and Hilary Alexander who chatted for some time with the designers responsible for the showcase.  With Egypt as the only Arab country to be represented in the 2017 showcase, it was an important triumph for the exhibit as it was named the most visited show stand throughout the residency.

IFS 2017 presented by Mercedes-Benz_Egypt_Hannah Burns (L)_Evening Standard Head of Fashion Maurice Mullen (C)_Curator Susan Sabet (R)_Photographer Olu Ogunshakin
IFS 2017 presented by Mercedes-Benz_Egypt Overall Exhibition (5)_Photographer Agnese Sanvito
IFS 2017 presented by Mercedes-Benz_Egypt_Maram Paris_Photographer Olu Ogunshakin
IFS 2017 presented by Mercedes-Benz_Egypt_Sarah Mower (L)_Ambassador's Wife Mrs.Dalia ElBatal (C)_Curator Susan Sabet (R)_Photographer Olu Ogunshakin
IFS 2017_Egypt_100% Egyptian Cotton_Supported by CIB Egypt_Ambassador's Residence Cocktail party_Ambassador's Guests (3)_Photographer Olu Ogunshakin

Each featured accessories designer created one-off pieces based on their interpretation of the theme (100% Egyptian cotton), spanning from the lifecycle of the cotton plant, to the production of the final product.  RTW womenswear designers took classic men’s shirt in 100% Egyptian cotton as their canvas and embellished them with vibrant floral embroidery, referencing the clothing of young cotton farmers picking cotton flowers.

The exhibition is only in its second year so is still very new to London however if you’re in the capital for a visit during Fashion Week next February then I’d highly recommend it as somewhere to visit.  It’s centrally located just off The Strand and if you’re not actually attending LFW then it’s a great way to be involved in some of the fringe events that take place during show season, obvs it’s fashion related too so there’s a huge bonus there.

The exhibit looks set to return to London in February 2018 with no theme as yet but keep your ears peeled as this is one to add to your LFW list Voyeurs….

Pixie xo

Designers featured in the installation included:

MARAM PARIS – RTW Womenswear

NORINE FARAH – RTW Womenswear

MARSUMA BY NOUR OMAR – Painted Textiles

OKHTEIN – Handbags

SABRY MAROUF – Handbags / Jewellery

REEM JANO – Jewellery

 

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Categories: Fashion, Models, Uncategorized

A Lesson in Fashion Pronunciation

With New York Fashion Week and the unveiling of next season’s collections a mere three weeks away, I’ve compiled a handy guide to get you though those Fashion Week chats, namely, how to pronounce those tricky designers names.

We’ve all got that one friend who gushes about “Moschino” pronouncing it “Machine-o” and we all turn a blind eye whilst secretly shuddering inside.  Well no more!  Here’s Fashion Voyeur’s guide to nailing Fashion Week chat:

1. Moschino Let’s just dive in and get this one over and done with.  it’s ‘Mos-key-no’ end of.  Move on.

2. Hermes Often pronounced as ‘Her-mez’ Stop it.  It’s ‘Er-mez’ knowing this will score you points at Fashion Week.

3. Givenchy Given that you’re reading this, I’m assuming you have an interest in fashion and therefore know that the G here is not pronounced, if you don’t already know this then shame on you.  Usually pronounced ‘Ji-von-sheee’ Nope.  it’s ‘zji-von-shey’ often followed with ‘bitches’ in fashion circles.

4. Ralph Lauren Should come with a slap warning.  If you’re in the ‘Ralph Lau-REN’camp of pronunciation then unfortunately you’re just not fashion darling. ‘Ralph Lauren’ like it’s spelled, like the girls name. yes Lauren.  Ralph Lauren.  Simple.  like the people in the latter camp.

5. Rodarte why is this so hard? It’s ‘Ro-dar-tay’ easy.

6. Balmain Total. Minefield.  It’s not ‘Bal-main’ or ‘Bal-mine’ or even ‘Bal-man’  it’s resolutely ‘Bahl-mahhn’ and it seems even H&M employees weren’t educated on this, cue eye-roll emoji.

7. Lanvin I kind of get it with this one but let’s iron this out once and for all.  Stop saying ‘Lan-vin’ it’s longer than that ‘Laan-vahn’ then pause for effect and admiration.

8. Loewe One of my bugbears is hearing supposed Fash Folk refer to Loewe as ‘Lo-wey’  Desist immediately.  It’s ‘Lo-wave-ey’ and it’s an essential in the Fashionista’s bible, do not expect praise for getting this right.

9. Sonia Rykiel Totally underrated designer but that’s not why we’re here, often mispronounced as either ‘Sonia Ry-keel’ or ‘Sonia Ry-kel’  Correct pronunciation is ‘Sonia Ry-key-el’ if you learn one thing today, let this be it, it’s somebody’s name goddamn it.

10. Saint Laurent If you’re not au fait with this one then shame on you, its Francais and pronounced ‘San Lau-ront’

11. Balenciaga I’m only including this because of horrific pronunciation overheard by staff in Cruise recently, it’s ‘Bal-en-see-agar’ you know, as it looks.

12. Christian Louboutin If you’re pronouncing this ‘Le-BOOT-in’ then leave this page immediately, we can no longer be friends and there is literally no hope for you.  It’s ‘LOU-buh-ton’ say it, learn it, remember it.

13. Proenza Schouler Hip brand, hipper name, if pronounced correctly. ‘Pro-enza Skool-a’ there’s no ‘sh’ in there, don’t be one of THOSE people.

14. Marchesa Absolutely not ‘March -essa’ or even ‘Mar-kessa’ why would it be?? it’s ‘Mar-kay-za’

15. Hervé Léger I won’t even go into the various mispronunciations of this, people be cray with some of their interpretations of what these two short words say.  If you own a signature Léger bandage dress and have been pronouncing this incorrectly, then promptly burn it, you are not fit to wear it.  The correct pronunciation is ‘Air-vay Lay-jah’

16. Vetements I’m pretty sure you all did basic bitch French in school so there’s no excuse for not knowing how to pronounce this correctly, hearing “Vetments” outside a show venue is enough to have you removed and barred for life.  The correct way to pronounce this fashion dictionary staple is ‘Vet-mohn’ dahling, and while we’re on this one, the current Creative Director Demna Gvasalia, is pronounced ‘Dem-na gva-sah-lee-ah’.  Not confident with that one?  Simply say ‘the current CD of Vet-mohn’.

And so concludes our lesson today, if you’ve learned something please share this article and your new found knowledge!

See you on the Frow….

Pixie x

Pixie Tenenbaum 2024

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People will stare, make it worth their while

Pixie Tenenbaum

FASHION VOYEUR

Freelance Fashion and Beauty Writer
Currently taking review slots
Hire Me: pixie.tenenbaum@gmail.com

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RION Magazine Fashion Editor

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