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Fashion Voyeur

People will stare, make it worth their while.

Categories: Fashion, Uncategorized

‘100% Egyptian Cotton’ Fashion Installation Launch at LFW

‘100% Egyptian Cotton’ Featured in the International Fashion Showcase 2017 Presented by Mercedes-Benz in conjunction with London Fashion Week

A fashion installation featuring the best emerging design talent from Egypt formed part of the International Fashion showcase for 2017 which runs in line with London Fashion Week.  Capitalising on the sheer number of fashionistas who descend on the capital each show season, ‘100% Egyption Cotton’ opened at Somerset House to rapturous applause.  The exhibition was curated by Susan Sabet, the Founder and Editor-in-Chief of Pashion Magazine, and one of the top 500 most influential people in the fashion industry according to the Business of Fashion.

“We are thrilled with the overwhelming response to the installation. Having fashion’s elite focus on our installation is a tribute to Egypt’s growing presence on the international fashion stage.”  Susan Sabet, Editor-in-Chief Pashion Magazine

IFS 2017 presented by Mercedes-Benz_Egypt_Reem Jano (2) Photographer Agnese Sanvito
IFS 2017 presented by Mercedes-Benz_Egypt_Reem Jano (1) Photographer Olu Ogunshakin
IFS 2017 presented by Mercedes-Benz_Egypt_Reem Jano (1) Photographer Agnese Sanvito
IFS 2017 presented by Mercedes-Benz_Egypt_Okhtein 3_Photographer Olu Ogunshakin
IFS 2017 presented by Mercedes-Benz_Egypt_Norine Farah & Marsuma Designs_Photographer Agnese Sanvito
IFS 2017 presented by Mercedes-Benz_Exhibition Design 05_Photographer Agnese Sanvito

Organised by the British Council, British Fashion Council and Mercedes-Benz, in association with London Fashion Week, the theme for this year’s showcase was Local/Global.  Taking place February 17th – 21st, viewing time was limited and therefore critical, I managed to shoehorn in a visit between shows and it provided a pleasant distraction, and was nice to view a presentation as a static show where the craftsmanship could be appreciated up close, breaking up the whirlwind of runway shows that make up London Fashion Week.

IFS 2017 presented by Mercedes-Benz_Exhibition Design 13_Photographer Agnese Sanvito
IFS 2017 presented by Mercedes-Benz_Egypt_Team with Ambassador's Wife_Photographer Olu Ogunshakin
IFS 2017_Egypt_100% Egyptian Cotton_Supported by CIB Egypt_Ambassador's Residence Cocktail party_Ambassador's Spouse Madame Dalia Elbatal (L) and Guests_Photographer Olu Ogunshakin.jpg
IFS 2017_Egypt_100% Egyptian Cotton_Supported by CIB Egypt_Ambassador's Residence Cocktail party_All guests with HE Ambassador Mr.Nasser Kamel (L) and friends_Photographer Olu Ogunshakin

With the six featured designers (and me, obvs) present at the launch, the exhibit was a favourite amongst the fashion elite including Suzy Menkes and Hilary Alexander who chatted for some time with the designers responsible for the showcase.  With Egypt as the only Arab country to be represented in the 2017 showcase, it was an important triumph for the exhibit as it was named the most visited show stand throughout the residency.

IFS 2017 presented by Mercedes-Benz_Egypt_Hannah Burns (L)_Evening Standard Head of Fashion Maurice Mullen (C)_Curator Susan Sabet (R)_Photographer Olu Ogunshakin
IFS 2017 presented by Mercedes-Benz_Egypt Overall Exhibition (5)_Photographer Agnese Sanvito
IFS 2017 presented by Mercedes-Benz_Egypt_Maram Paris_Photographer Olu Ogunshakin
IFS 2017 presented by Mercedes-Benz_Egypt_Sarah Mower (L)_Ambassador's Wife Mrs.Dalia ElBatal (C)_Curator Susan Sabet (R)_Photographer Olu Ogunshakin
IFS 2017_Egypt_100% Egyptian Cotton_Supported by CIB Egypt_Ambassador's Residence Cocktail party_Ambassador's Guests (3)_Photographer Olu Ogunshakin

Each featured accessories designer created one-off pieces based on their interpretation of the theme (100% Egyptian cotton), spanning from the lifecycle of the cotton plant, to the production of the final product.  RTW womenswear designers took classic men’s shirt in 100% Egyptian cotton as their canvas and embellished them with vibrant floral embroidery, referencing the clothing of young cotton farmers picking cotton flowers.

The exhibition is only in its second year so is still very new to London however if you’re in the capital for a visit during Fashion Week next February then I’d highly recommend it as somewhere to visit.  It’s centrally located just off The Strand and if you’re not actually attending LFW then it’s a great way to be involved in some of the fringe events that take place during show season, obvs it’s fashion related too so there’s a huge bonus there.

The exhibit looks set to return to London in February 2018 with no theme as yet but keep your ears peeled as this is one to add to your LFW list Voyeurs….

Pixie xo

Designers featured in the installation included:

MARAM PARIS – RTW Womenswear

NORINE FARAH – RTW Womenswear

MARSUMA BY NOUR OMAR – Painted Textiles

OKHTEIN – Handbags

SABRY MAROUF – Handbags / Jewellery

REEM JANO – Jewellery

 

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Categories: Uncategorized

A New Home For London Fashion Week

With Fashion Month right around the corner the eyes of the Fashion World will be on London for more than just the Spring / Summer 2016 trends.  That’s right folks, London Fashion Week has a new home.  As we know, Somerset House has been the home of #LFW since 2009 and after twelve hectic seasons and countless street stylers pounding the pavements of the square, man those cobbles could talk, but now it’s time for something fresh and new.

Models, led by Cara Delevingne (L) present creations from designer Burberry Prorsum during the 2014 Autumn / Winter London Fashion Week in London on February 17, 2014. AFP PHOTO / BEN STANSALLBEN STANSALL/AFP/Getty Images

Spring / Summer 2016 is all about change and we’ll see the BFC bring to fruition what they’ve promised us for years – a Fashion Week hosted entirely in the West End.  The new collections will make their debut at Brewer Street Car Park in Soho.  Previously used for fringe shows and events by the likes of Henry Holland, Richard Nicoll and Antonio Berardi, the Spring / Summer 2016 show schedule will see Anthony Vaccarello showcasing his Versus #SS16 collection as part of the #LFW line up for the first time.  Perhaps the most exciting debut however, will come from Emma Hill, former Creative Director at Mulberry and credited with bringing Mulberry into the mainstream, Hill will showcase her first and hotly anticipated accessories line, Hill & Friends.

Other newcomers to the #LFW schedule include John Smedley, Amanda Wakeley (hot on the heels of her static presentation for Fall / Winter 2015), Kelly Shaw London and Toga.

London Fashion Week Spring / Summer 2016 runs from September 18th – 23rd and I’ll be there to bring you the latest looks phresh out the runway.  With the most jam-packed (draft) schedule #LFW has seen in recent years and the West End as the venue, it looks set to be killer:

Friday 18th September

10:00 London Fashion Week Official Launch
10:30 – 12:30 Zandra Rhodes
11:00 J. JS Lee
12:00 FELDER FELDER
13:00 Bora Aksu
13:30 – 17:30 Edeline Lee
14:00 Eudon Choi
14:30 – 16:30 Manuel Facchini 
15:00 Daks
15:30 – 17:30 Molly Goddard 
16:00 Jean-Pierre Braganza
16:30 – 18:30 John Smedley 
17:00 FYODOR GOLAN 
17:30 – 19:30 Paul Costelloe
18:00 PPQ
18:30 – 20:30 Le Kilt 

Saturday 19th September

09:00 Mother of Pearl
09:30 – 11:30 Orla Kiely
10:00 Jasper Conran
10:30 – 12:30 Faustine Steinmetz
10:30 – 13:30 Markus Lupfer
11:30 – 13:30 Natasha Zinko
12:00 Sibling
12:30 – 14:30 Fashion East
13:00 Holly Fulton
14:00 Hunter Original
15:00 Emilia Wickstead
15:30 – 17:30 palmer//harding
16:00 J.W.Anderson 
16:30 – 18:30 Teatum Jones 
17:00 1205
18:00 Simone Rocha
19:00 House of Holland
20:00 Gareth Pugh
21:00 Versus 

Sunday 20th September

09:00 Preen by Thornton Bregazzi 
10:00 Margaret Howell
10:30 Hill & Friends
10:30 – 12:30 Claire Barrow
11:00 David Koma
11:30 – 13:30 Phoebe English
12:00 Jonathan Saunders
12:30 – 14:30 Sophia Webster
13:00 Issa
13:30 – 15:30 Huishan Zhang
14:00 Topshop Unique
14:30 – 16:30 Danielle Romeril
15:00 Temperley London
15:30 – 17:30 Mm6 Maison Margiela
16:00 Paul Smith
17:00 Vivienne Westwood Red Label
18:00 Mary Katrantzou
19:00 Pringle of Scotland
20:00 KTZ

Monday 21st September

09:00 Antonio Berardi
10:00 Roksanda
10:30 – 12:30 Peter Jensen
11:00 Erdem
13:00 Burberry Prorsum
13:00 – 16:00 Aspinal of London 
13:30 – 15:30 Alexander Lewis
14:00 Barbara Casasola 
15:00 Christopher Kane
16:00 Thomas Tait
17:00 Peter Pilotto
18:00 OSMAN
18:30 – 20:30 Belstaff
19:00 GILES
20:00 Joseph

Tuesday 22nd September

09:00 Ashley Williams
10:00 Anya Hindmarch
11:00 Amanda Wakeley
12:00 Marques’Almeida 
13:00 Christopher Raeburn
13:30 – 15:30 Tata Naka
14:00 Ashish 
15:00 Toga
16:00 Emilio de la Morena
17:00 Ryan Lo

Although the main event is invite only, there are still tickets available for popular fringe event London Fashion Weekend and if you’ve never been before, it’s a great way to get involved.  So, what are you waiting for…..?

Pixie x

People will stare, make it worth their while

Pixie Tenenbaum

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