Tamara Ecclestone Archives

SHOW BEAUTY BRAIDS BY SHOW DRY

You already know I’m a huge fan of SHOW Beauty, I could wax lyrical about the products all day long. SHOW Beauty is one of those brands that you’re either aware of because you use and love it, or admire it from afar, or you’ve never heard of it. If you fall into the latter, then let me give you the skinny: SHOW Beauty is a luxury haircare brand born out of founder Tamara Ecclestone’s love for beautiful products, scents and ingredients that really work. In a nutshell, it’s like having your cake and eating it, it’s the very best of the best and it fuses the luxury fragrance industry, with the haircare market to give a truly unique range of high quality, sulphate free hair products that leave you smelling better than Harrods Fragrance Hall.

So, you know that there’s a range of products that’s constantly being researched and expanded because you’ve obviously read my posts on the launch of Lux Volume, SHOW Beauty and the SHOW Beauty Hair fragrance right? Well, London is also home to the physical arm of the business: SHOW DRY.

SHOW DRY is the ultimate blowdry bar. Not only is it home to some of the best Hair Artistes in the business, it’s also a very cleverly thought out business that’s pitched perfectly to the needs of the client. Ecclestone frequents the salon herself and every new member of staff inducted must first blowdry Ecclestone’s hair in her signature style, as well as create a custom up do. That’s quite the test when you think Ecclestone’s hair is literally her crowning glory.

The salons themselves are uniform, the signature black and gold detailing oozes polished elegance, whilst the blush pink cuts through with a feminine edge. My regular SHOW DRY salon is in Notting Hill and they always ‘manage’ my hair for me throughout each season of London Fashion Week. I’m not too proud to say that I’ve been brought forward from second to front row because of an awesome braided up do by SHOW DRY during the FW17 show season and if that’s not a high five moment then I don’t know what is.

The SHOW DRY team live and breathe SHOW Beauty. They know the range inside out, they know the dual purposes of each product and can teach you some hacks that will change your life, like using the Moisture Conditioner as a leave in serum – seriously guys, you blew my mind with that one, cue BOOM emoji. They can prescribe the exact product from the range for your hair’s needs, but more than that, their styling skills are amazing.

When I first partnered with SHOW DRY for show season, I was coming out of a pretty grim period with my hair, remember my post on Overcoming a Hair Disaster? Well this was around the time of said hair disaster and I was very limited on what we could create with what little hair I’d been left with. Because of that, we decided to shoot for some funky braids that would conceal the damage to my hair and still showcase my awesome colour. Fast forward to the SS18 LFW season and I’ve still never actually had a blowdry by SHOW DRY (although I’ve sat next to Tamara Ecclestone whilst she’s had hers done so can vouch) and I’m back here for another braided creation.

What makes SHOW DRY different than other blowdry bars is that here, your every need is catered to. Whilst you’re in the care of the salon, you’re very well looked after. Each station has an iPad Mini with the latest magazines downloaded for you to browse, a lightning charger for your iPhone and a range of products for you to peruse. Your iPad is loaded with a menu from which you can select drinks like Prosecco or custom blend coffee, or light bites like popcorn and other sugary treats whilst you’re coiffed. The salon is both pet and child friendly too with dog bowls for your furry friend and a mini blowdry menu for your mini me.

In my case, my Stylist and I browse the internet for inspiration and find two styles that will work well on my hair and decide to mash them together to create something urban looking that will last for a couple of days. She coats my dry hair in a mixture of SHOW Beauty Finishing Oil and Moisture Conditioner to not only tame it, but to also give it some grip, and gets to work on two African / Dutch braids. Once they’re braided back, she sets about creating two braided buns at the nape and pins them securely. Within around 20 minutes we’ve got a cool, urban style pinned in position and I’m ready to hit up my first show of the day SEMIR x GREENCODE.

SHOW DRY isn’t just about the Bouncy Blowdry – which they do amazingly – they’re also able to create bespoke styles depending on what you’re up to and your own personal style. I’m working on the improving the condition of my hair right now as it’s a little delicate, it did start to thicken up again then had a bit of a dip in both length and condition after misplaced faith in a big name North East hair salon (you can read about that here), but who knows, it may even be thick enough to sport the signature blowdry next season.

Pixie xo

Categories: Beauty, Fashion, Uncategorized

SHOW BEAUTY HAIR FRAGRANCE

Show Beauty is the brain child of billionaire heiress Tamara Ecclestone. Dreamed up by the model and mum of one as a range of beautiful products that would allow women everywhere to tap in to the luxury hair market and feel like a million dollars when using them.

Ecclestone is a shrewd business woman, I’ve met and interviewed her three times now and whilst she’s every bit as beautiful as the images you see in the press, she’s also a super clever lady. She had originally intended on calling her range of hair products Formula One but was refused the use of the name by her father and the godfather of Formula One, Bernie Ecclestone which spurred her on to come up with something equally as fabulous.

After years of research and development, in which Ecclestone was very hands on, Show Beauty was born and a luxury aesthetic developed intended to up the game of bathroom shelves everywhere. Show Beauty is a range that’s designed to be seen, not confined to a dark cupboard. The signature black and gold bottles with cut glass detailing are reminiscent of dressing table perfume bottles in the fifties and the products have real weight to them.

The range has grown considerably since it’s launch with Ecclestone focussing on one customer need at a time and perfecting it so that it achieves everyone of its objectives. From the weightless volume of the Volume LUX range, to the non sticky Moisture range, each part of this collection has been meticulously planned to tackle the most common hair issues we battle on a day to day basis. The best thing Voyeurs? These products work.

Yes, they’re pricey. That’s the first hurdle. If you want luxury, the finest ingredients and the best, most long lasting and delicate fragrances, then you’re going to have to stump up some cash. The luxury hair market is thriving right now Ecclestone sits atop it as Queen. Full sized Show Beauty products start at £28 for a shampoo or £16 for a travel sized version and the most expensive product is a special edition hair oil with a Swarovski crystal adorned lid topping out at £199. Or you could opt for the non blinged out version of this cult product at a more respectable £50.

One of my favourite products in the range is the hair fragrance. Hair fragrance is a pretty unusual product, it’s an unexpected products and my initial thoughts were that hair fragrance is a stupid, useless idea but then Tom Ford brought out his limited edition Black Orchid for hair and I was a convert. The hair fragrance offering from Show Beauty, aptly named Decadence Hair Fragrance is something special. Designed by a Nose in one of Paris’ top perfumeries under Ecclestone’s close instruction, the brief was to create something deep, beautiful and long lasting that would make women feel amazing when their hair released the fragrance.

Image Courtesy of SHOW Beauty

The bottle itself and the packaging it comes in are pretty damn amazing on their own and that’s before we’ve even got to the golden elixir inside. Packaged in a sturdy black and gold box that’s made to be seen, you’ll find this cut glass bottle topped with rose gold. It’s a bottle that wouldn’t look out of place in Selfridges Famous Beauty Hall and it looks like more than the £55 it costs.

Inside you’ll find a golden potion that sprays with a super fine mist so as not to soak the hair. The scent is heavy and on the darker side of the fragrance spectrum, it reminds me of a fragrance called Amber Absolute by Tom Ford which was discontinued after being so incredibly expensive to mass produce. The rose water base is enhanced by Madagascan vanilla, sensual patchouli (always a winner) and soft white musk, combining with the softest top notes of coconut milk, caramel and almond butter to soften the scent as it’s worn close to the face. Thoughtful eh?

It’s not just something that smells awesome though, this decadent hair perfume packs a punch in the treatment department too. Why not wear my ordinary fragrance on my hair you might ask? Well that’s because it’s super drying to hair. Regular perfume dries out hair making it stiff and prone to breakage, hence this new product market for hair specific fragrance. This one is packed out with Vitamin E, aloe vera and Ultracas G20, along with essential vitamins and minerals, which help to fight free radicals and colour fade.

The whole range has been designed with the same fragrance so that they can be layered and combined. Yes, it’s only hair, but you know the feeling you get when you smell your freshly washed and dried hair? Or when your partner tells you that they remember the way your hair smelled on your first date? Well this is all that and a bag of truffles. It’s not the fresh, light smell you associate with drugstore shampoo, this is heady, deep and dark, the patchouli and vanilla combine to make something that can only be described as Rich People Smell. Plus, if you really love it, the hair fragrance is perfectly safe to use as a regular perfume for skin. Winning.

With everything I try from this range I can’t fail to be impressed, from the packaging to the fragrance and properties that make up the product, no expense has been spared and that’s obvious from the outset. It’s a little piece of luxury that will make you feel and smell amazing.

Pixie xo

I was gifted a bottle of Show Beauty Decadence Hair Fragrance to review and this can be bought at the following retailers for £55.

Categories: Beauty, Fashion, North East, Uncategorized

Show Beauty Launches Lux Volume

This week I was invited along to the launch of the latest in hair innovation from SHOW Beauty – Lux Volume. The whole SHOW Beauty Haircare range aims to address those hair niggles we all have, whether it’s Moisture, Repair, and now Volume, there’s something in the range that all hair types can benefit from.

I went along to the North East’s only SHOWDRY Blow Dry Bar at House of Fraser, Intu Metrocentre to get the skinny on the ever expanding hair care range from the woman with a better blowdry than Kate Middleton. With complimentary express dry styling available, I opted for this braided topknot, which lasted for three whole days. Winning.

If you’re familiar with SHOW Beauty then you’ll know the ethos, founded by Creative Director Tamara Ecclestone, SHOW Beauty is an indulgent and luxurious range that focuses on opulence and decadent glamour, from the packaging to the ingredients, no expense is spared in making these indulgent hair products. Plus, they have serious shelfie appeal. If you’re not familiar with SHOW Beauty, you probably know by now that I’m a huge fan. These guys always look after me during London Fashion Week and their braids and signature blowdries see me through pretty much the whole week

Lux Volume is the latest addition to the range, enriched with white truffle and wheat protein, the Volume range adds weightless lift and boosts volume right at the root making hair look, and feel fuller with no stickiness and no nasty residue. Caviar – which we all know is super protein rich – helps nourish and moisturise hair leaving it soft and supple so that you can achieve that perfect bouncy blowdry every time you wash your hair.

You know all about my hair struggles and dilemmas over the past two years and I’ve been using the SHOW Beauty Moisture range (not every wash) for a while now and I can vouch for just how luxurious it is. The scent is divine, developed in partnership by Ecclestone’s and Givaudan – the perfume house behind iconic scents including L’Air Du Temps, Opium, Obsession and Poison – it’s become a signature across the entire range and ranked as one of the best ever scented hair products of all time by Allure magazine. There’s even a Decadence Hair Fragrance finishing product that sounds crazy but I guarantee, one sniff and you’ll be hooked on it’s rich patchouli base notes.

I’m using Lux Volume on days when I’m attending events and shows and the big difference for me is the ease of styling after washing, and how weightless hair is afterwards. I’ve used Volume products in the past which have left my hair feeling sticky after styling but Lux Volume is different, and the scent is still present after drying, almost like perfume.

As you might expect, Ecclestone’s style doesn’t come cheap and the range is pricey. Lux Volume Shampoo and Conditioner are £30 each and there’s a Volume Lotion and Mist that complete the Volume Care Collection. It’s advised that you double shampoo each time to remove styling product build up and environmental pollution so the cost soon adds up. Is it worth it? Silly question, I’m a convert and have been since the range launched in 2015, Ecclestone delays the launch of the Volume specific range in order to ensure it was absolutely perfect before going on sale. It’s a range with as much thought put into the packaging and scent as the desired effect on the hair, if you can afford it then it’s worth the splurge.

Pixie xo

Lux Volume is available to purchase now in the North East at House of Fraser, Intu Metrocentre and throughout the UK at Harrods and selected Selfridges stores.