M.I.A SS17 Campaign Shoot

I’ve been a fan of North East accessories brand Mirror Image Accessories since I discovered it around two years ago, the distinctive llaser cut, Art Deco shapes had me hooked at first sight.  I’ve bought a few Gatsby style pieces from M.I.A and have been lucky enough to have been gifted some too, all of them are vacation staples for me because of the awesome way they reflect light.

Each style is designed in house by owner and designer Ellie and sold via her Etsy store before being packed up and shipped.   Each style is produced in small numbers meaning that whilst you’re pretty unlikely to bump into someone wearing the same item, but also that if you see something and fall in love with it, you’ll need to act fast.  These pieces are a good shout at a family wedding and an M.I.A accessory is always a conversation starter.

Loving the brand as much as I do, I was ecstatic to be asked to front the M.I.A SS17 accessories campaign.  Ecstatic, and super surprised to find out that Ellie is a fan of Fashion Voyeur, if that isn’t the perfect fit then I don’t know what is.

We set about creating campaign inspiration boards and ideas of how we’d create the perfect look to fit the theme of the latest collection.  With an 80’s glam vibe in mind, Ellie pulled together an awesome all female team to shoot the cocktail inspired collection in a Gatsby-esque waterfront cocktail bar in South Shields.

Styling on the shoot was a real homage to the 80’s with huuuuuuuge hair and super colourful paintbox style makeup, think Elizabeth Shue in Adventures in Babysitting crossed with Young Jenna in 13 Going on 30, and you’re on the right track.  We even worked in some experimental lip stripes to to give the first part of the shoot a modern twist.

With fun pin badges, hibiscus chokers & cute mismatched wooden studs, the SS17 collection is kitsch and adds another dimension to the brand, expanding on M.I.A’s usual 20’s style pieces.  The Flamingo choker is a vacation essential and the smaller pin badges are a dream on oversized denim.  My favourite piece though, is a laser cut deco style necklace that Ellie tells me was born out of an experiment.  Needless to say it came home with me to compliment the other pieces in my M.I.A collection.

The full collection launches in the M.I.A Etsy store very soon but for now you’ll have to make do with my behind the scenes shots from the set.  With a distinct Summer vibe, the SS17 M.I.A collection is full of vacation must-haves, I’ll be wearing the pin badges on a denim pinafore and the mismatched wooden earrings with braids while I’m sunning myself on Sant Tomas beach.

Keep your eyes peeled for the full campaign Voyeurs, it’s due to drop any time!

Pixie xo