• Home
  • About
    • Facebook
    • Instagram
    • Pinterest
    • TikTok
    • Twitter

Fashion Voyeur

People will stare, make it worth their while.

Categories: Fashion, Models

John Herrera SS18 at London Fashion Week

London Fashion Week‘s SS18 season is already weighing in as a heavyweight against New York Fashion Week’s decreasing flyweight.  NYFW was once the matriarch of Fashion Month, a beacon held aloft for the lesser three to aspire to.  Well those days are long gone, since the division of Fashion Month and The Big Four as a whole, New York Fashion Week has become the diluted and less aspirational sister to the European Three, and Vancouver Fashion Week is hot on its heels.

Back to London and we’re on day 2 with John Herrera’s Amanda collection for SS18.  Herrera launched his brand just two years ago when he was chosen to participate in the British Council and British Fashion Council’s International Fashion Showcase, keen fashionistas will remember that he went on to win at the London Emerging Designer Awards at Somerset House, showcasing his Agila collection at MBFW in Tokyo.  That’s a whirlwind career for a designer who set up his namesake label just two short years ago.

John_Herrera_SS18_300dpi_005
John_Herrera_SS18_300dpi_025
John_Herrera_SS18_300dpi_013

Last season Herrera put together a presentation of looks on the runway for Fashion Scout, his first runway show.  This season he’s back and he’s upped the ante with Armada; a 30 piece collection of digitally printed haute couture fashion, designed to turn heads.  Building on Agila for FW17, Herrera was inspired by the accidental discovery of the Philippine Islands by the Spanish; Diogo Ribiero’s World Map from 1529 set the pace for Spring Summer 2018’s prints and the linear fabric manipulation techniques.  All pretty spectacular when you see it in real life.

John Herrera SS18 LFW Fashion Voyeur 1
John Herrera SS18 LFW Fashion Voyeur 2
John Herrera SS18 LFW Fashion Voyeur 3

Models walked the runway complete with a strong beauty look of whited out faces with burgundy or black lips topped with bag veils fashioned from voile and tied at the neck adding a gothic opulence to the show.  Shapes were stronger this season, if Herrera carved out his niche in FW17, he’s closer to perfecting it in SS18.  Wing tipped shoulders and cinched in waists were the stalwarts within the collection, with a ruffle frilled Little Red Riding Hood-esque cape that defied these shapes to become the stand out piece in the collection.

The show was fluid and told a story, if you’ve followed Herrera’s career to date you’ll know that he employs women from challenged upbringings and communities and has produced a work ethic that’s unrivalled.  He’s a designer who cares about the origins of his collection and how it makes its way on to the runway as final pieces.  The Armada collection features a nod to the Spanish monarchy with regal ruff necklines and hourglass body shapes with a touch of fetishism brought in.

John Herrera SS18 LFW Fashion Voyeur 4
John Herrera SS18 LFW Fashion Voyeur 5
John Herrera SS18 LFW Fashion Voyeur 6

Herrera’s second mainline runway show at London Fashion Week definitely upped the drama and proved that he’s more than a presentation designer.  With 30 key looks produced in the last six months between seasons, I can’t wait to see what Herrera brings us for FW18 in February.

Pixie xo

Author Signature

You may also like

About pixie.tenenbaum

Comments

  1. Sarah

    September 27, 2017 at 9:58 pm

    Great post Pixie, I quite like the subtle gothic under tones, and the interesting structures of garments.

    Reply
    • pixie.tenenbaum

      October 16, 2017 at 8:21 am

      Thankyou lovely! It’s always an awesome collection, she just gets better with every season x

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Pixie Tenenbaum 2024

Pixie Tenenbaum Headshot

People will stare, make it worth their while

Pixie Tenenbaum

FASHION VOYEUR

Freelance Fashion and Beauty Writer
Currently taking review slots
Hire Me: pixie.tenenbaum@gmail.com

  • Facebook
  • Instagram
  • Pinterest
  • TikTok
  • Twitter

So.edited Contributing Editor

RION Magazine Fashion Editor

http://www.rionmagazine.co.uk

Follow

Search

Subscribe to Fashion Voyeur to get the scoop via Email

Categories

  • Beauty
  • Fashion
  • Lifestyle
  • Models
  • North East
  • Pixie
  • Uncategorized

Pixie Tenenbaum Follow

Copywriter/Editor/Proofreader/Journo in fashion, fashion history & language Currently: Fashion Ed @rionmagazine & @so.edited.co Fashion Innovation @shopbyshape

PixieTenenbaum
Retweet on Twitter Pixie Tenenbaum Retweeted
etnow Entertainment Tonight @etnow ·
6 May

THE material girl Madonna has made her way to the #MetGala. 💅

Reply on Twitter 1919582230265135275 Retweet on Twitter 1919582230265135275 311 Like on Twitter 1919582230265135275 2663 Twitter 1919582230265135275
Retweet on Twitter Pixie Tenenbaum Retweeted
voguemagazine Vogue Magazine @voguemagazine ·
6 May

#Rihanna is pregnant! The singer announced her pregnancy in the most fashionable way ever: the 2025 #MetGala. See all of the details here: https://www.vogue.com/article/rihanna-2025-met-gala-red-carpet-fashion

Reply on Twitter 1919583678784524593 Retweet on Twitter 1919583678784524593 282 Like on Twitter 1919583678784524593 1987 Twitter 1919583678784524593
Retweet on Twitter Pixie Tenenbaum Retweeted
eentertainment E! Entertainment @eentertainment ·
6 May

She’s glowing! Cardi B looks stunning at the #MetGala. #LiveFromE

Reply on Twitter 1919559374831550939 Retweet on Twitter 1919559374831550939 921 Like on Twitter 1919559374831550939 8136 Twitter 1919559374831550939
Load More

PINTEREST

POPULAR POSTS

Trendlistr Curated Vintage Popup Shop

Pre-Vacation Beauty with The Wax Bar

Copyright © 2025 · Theme by Blog Pixie