People will stare, make it worth their while.

PRITCH London Divine Beings London Fashion Week

September 10, 2019

With London Fashion Week about to kick off for another season there are always a few pre-season openers that warm up show season nicely.  We all know that New York Fashion Week isn’t what it used to be and with many of us no longer even optioning it as freelancers since the division of Fashion Month and instead opting for season openers like these instead, which give us an insight into Fashion Week on our home turf ahead of time.

Earlier this week PRITCH London gave us just that.  The invite said simply ‘Divine Beings’ with a nod to Greek mythology in its illustration and its evening slot and dreamy church location hinted its opulence.

Pixie tenenbaum holds up the invite to the PRITCH London SS20 runway show pre-London Fashion Week in September 2019

PRITCH London is a brand known for its non-conformist luxury and distinctive use of sustainable leather, something that they’ve worked hard to source.  With Divine Beings, PRITCH London aim to elevate the wearer to divine, almost god-like status – translating the power of ancient Greek mythology through striking silhouettes completely unexpected and seemingly impossible in a fabric as unyielding as leather.

The story behind this vibrant collection comes from designer Federica Braghieri’s passion and desire to illuminate the more obscure Greek goddesses who are more often historically overlooked, or misrepresented, in favour of more serene, quieter beings.

“Hecate, the three headed goddess of magic and the night, known for her ability to see past, present and future, is depicted more rarely than the gentler Aphrodite or Athena, but for us this divine being represents the multifarious expression of the collection.”

Historically depicted carrying flaming torches through treacherous night journeys, the colour palette of the Divine Beings collection reflects the mysterious tales of the goddess Hecate.   Red, yellow and copper intertwine with black and grey through various leather weaving and pleating techniques developed by Madara Rozensteina to create an almost water like texture, the garments themselves flow softly on the runway and it’s only on close inspection that they appear heavy as leather is.

There’s a cute little use of fuzzy felt type faux fur early in the show (London Fashion Week has been fully fur free for a few years now), which gives a nod to the season we’re actually in as well as some Spring Summer 20 forecasting which is real nice – perhaps a glance into the future of a new type of co-ed show?

Either way, I’m a sucker for leather and PRITCH London definitely know how to work with it.  From those tight little box pleats that don’t cram in extra weight – something that’s hard to achieve with a heavy fabric, right through to those fit and flare body harnessed blazers; suffice to say, PRITCH London delivers eloquence whilst challenging the fashion status quo.  Divine Beings is a real celebration of non-conformist skill and craftsmanship that deserves to be appreciated up close.



Leave a Reply

Your email address will not be published. Required fields are marked *

Latest Vlogs