• Home
  • About
    • Facebook
    • Instagram
    • Pinterest
    • TikTok
    • Twitter

Fashion Voyeur

People will stare, make it worth their while.

Categories: Fashion

PRITCH London Divine Beings London Fashion Week

With London Fashion Week about to kick off for another season there are always a few pre-season openers that warm up show season nicely.  We all know that New York Fashion Week isn’t what it used to be and with many of us no longer even optioning it as freelancers since the division of Fashion Month and instead opting for season openers like these instead, which give us an insight into Fashion Week on our home turf ahead of time.

Earlier this week PRITCH London gave us just that.  The invite said simply ‘Divine Beings’ with a nod to Greek mythology in its illustration and its evening slot and dreamy church location hinted its opulence.

Pixie tenenbaum holds up the invite to the PRITCH London SS20 runway show pre-London Fashion Week in September 2019

PRITCH London is a brand known for its non-conformist luxury and distinctive use of sustainable leather, something that they’ve worked hard to source.  With Divine Beings, PRITCH London aim to elevate the wearer to divine, almost god-like status – translating the power of ancient Greek mythology through striking silhouettes completely unexpected and seemingly impossible in a fabric as unyielding as leather.

A model on the runway at the PRITCH London Divine Beings Runway Show in London
A model on the runway at the PRITCH London Divine Beings Runway Show in London
A model on the runway at the PRITCH London Divine Beings Runway Show in London
A model on the runway at the PRITCH London Divine Beings Runway Show in London

The story behind this vibrant collection comes from designer Federica Braghieri’s passion and desire to illuminate the more obscure Greek goddesses who are more often historically overlooked, or misrepresented, in favour of more serene, quieter beings.

“Hecate, the three headed goddess of magic and the night, known for her ability to see past, present and future, is depicted more rarely than the gentler Aphrodite or Athena, but for us this divine being represents the multifarious expression of the collection.”

A model on the runway at the PRITCH London Divine Beings Runway Show in London
A model on the runway at the PRITCH London Divine Beings Runway Show in London
A model on the runway at the PRITCH London Divine Beings Runway Show in London
A model on the runway at the PRITCH London Divine Beings Runway Show in London

Historically depicted carrying flaming torches through treacherous night journeys, the colour palette of the Divine Beings collection reflects the mysterious tales of the goddess Hecate.   Red, yellow and copper intertwine with black and grey through various leather weaving and pleating techniques developed by Madara Rozensteina to create an almost water like texture, the garments themselves flow softly on the runway and it’s only on close inspection that they appear heavy as leather is.

A model on the runway at the PRITCH London Divine Beings Runway Show in London
A model on the runway at the PRITCH London Divine Beings Runway Show in London
A model on the runway at the PRITCH London Divine Beings Runway Show in London
A model on the runway at the PRITCH London Divine Beings Runway Show in London

There’s a cute little use of fuzzy felt type faux fur early in the show (London Fashion Week has been fully fur free for a few years now), which gives a nod to the season we’re actually in as well as some Spring Summer 20 forecasting which is real nice – perhaps a glance into the future of a new type of co-ed show?

Either way, I’m a sucker for leather and PRITCH London definitely know how to work with it.  From those tight little box pleats that don’t cram in extra weight – something that’s hard to achieve with a heavy fabric, right through to those fit and flare body harnessed blazers; suffice to say, PRITCH London delivers eloquence whilst challenging the fashion status quo.  Divine Beings is a real celebration of non-conformist skill and craftsmanship that deserves to be appreciated up close.

Pixie

Author Signature

You may also like

About pixie.tenenbaum

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Pixie Tenenbaum 2024

Pixie Tenenbaum Headshot

People will stare, make it worth their while

Pixie Tenenbaum

FASHION VOYEUR

Freelance Fashion and Beauty Writer
Currently taking review slots
Hire Me: pixie.tenenbaum@gmail.com

  • Facebook
  • Instagram
  • Pinterest
  • TikTok
  • Twitter

So.edited Contributing Editor

RION Magazine Fashion Editor

http://www.rionmagazine.co.uk

Follow

Search

Subscribe to Fashion Voyeur to get the scoop via Email

Categories

  • Beauty
  • Fashion
  • Lifestyle
  • Models
  • North East
  • Pixie
  • Uncategorized

Pixie Tenenbaum Follow

Copywriter/Editor/Proofreader/Journo in fashion, fashion history & language Currently: Fashion Ed @rionmagazine & @so.edited.co Fashion Innovation @shopbyshape

PixieTenenbaum
Retweet on Twitter Pixie Tenenbaum Retweeted
etnow Entertainment Tonight @etnow ·
6 May

THE material girl Madonna has made her way to the #MetGala. 💅

Reply on Twitter 1919582230265135275 Retweet on Twitter 1919582230265135275 309 Like on Twitter 1919582230265135275 2663 Twitter 1919582230265135275
Retweet on Twitter Pixie Tenenbaum Retweeted
voguemagazine Vogue Magazine @voguemagazine ·
6 May

#Rihanna is pregnant! The singer announced her pregnancy in the most fashionable way ever: the 2025 #MetGala. See all of the details here: https://www.vogue.com/article/rihanna-2025-met-gala-red-carpet-fashion

Reply on Twitter 1919583678784524593 Retweet on Twitter 1919583678784524593 281 Like on Twitter 1919583678784524593 1984 Twitter 1919583678784524593
Retweet on Twitter Pixie Tenenbaum Retweeted
eentertainment E! Entertainment @eentertainment ·
6 May

She’s glowing! Cardi B looks stunning at the #MetGala. #LiveFromE

Reply on Twitter 1919559374831550939 Retweet on Twitter 1919559374831550939 920 Like on Twitter 1919559374831550939 8137 Twitter 1919559374831550939
Load More

PINTEREST

POPULAR POSTS

fashion blogger Pixie Tenenbaum wears a denim jacket by Flaura Rose with red elephant design on back

What I Wore: The Perfect Denim Jacket

SHOW Beauty Hair Care

Copyright © 2025 · Theme by Blog Pixie