Dr Pam Hogg has always been the enfant terrible in the fashion industry, the rockstar romantic who pushes boundaries. It’s clear to see why the fashion designer has become a favourite of Lady Gaga and Kate moss amongst others.
Known as the Caledonian Queen of Cling, Hogg defies convention in her continuously re-purposed collections using vinyl, leather, PVC and netting to produce a provocative, punk inspired capsule.
Hogg has always championed the unconventional and this has been visible season after season in pieces and symbols which have become synonymous with her style. Her front row is always packed with a who’s who of icons who champion Hogg’s unconventional choices. From Nick and Susie Cave, to the members of the band All Saints. Lisa Snowdon to Jaime Winstone, her supporters are many and line up time and time again to see what will stomp down the runway in her latest collection.
SS24 was inspired by the return of the Goddess and entitled apocalypse. Hogg found herself troubled by thought of Sinead O’Connor’s terrible and tragic fate throughout the creative process of repurposing this current collection and as a result, made the difficult decision to use her voice as the opening to the show.
Hogg’s runway shows are always high up on my list of priorities during London Fashion Week, however this season felt new and inspired. Showcasing at a new location on a runway filled with light, in the past we’ve been used to viewing in a darker, more club-style atmosphere but this was a different experience altogether and one that allowed the viewer to immerse themselves fully in the spectacle.
Gorgeous, unpredictable and as slippy as always, can’t wait for next season.
With thanks to I.Dea, Nici Eberl and Elise K for imagery.