After a successful debut as part of Fashion Scout in 2024 Tifaret was part of Ontimeshow in Shanghai, where the brand received further acclaim within the fashion industry. It makes perfect sense then, that Tifaret, headed up by founder and creative director, Chiyue Dai, should return to the platform where it made its debut, further solidifying its place in the global fashion landscape. Through a seamless blend of cinematic storytelling, Eastern heritage, and cutting-edge craftsmanship, Tifaret continues to push the boundaries of contemporary womenswear.
Through a seamless blend of cinematic storytelling, Eastern heritage, and cutting-edge craftsmanship, Tifaret continues to push the boundaries of contemporary womenswear. For AW25, Tifaret draws inspiration from Michelangelo Antonioni’s masterpiece Red Desert, channelling its cinematic tension into a collection where icy restraint and molten romance collide. Translating the film’s theme of isolation, the colour palette features shades of ash, slate, and dove-grey, disrupted by rich jewel tones – a symbolic contrast between restraint and expression.
Delicate Chinoiserie motifs appear throughout the collection, with embroidered peonies veiled in sheer lace. Tifaret’s latest collection’s silhouettes reimagine traditional Chinese garments with a deconstructed approach. Each piece is crafted to enhance movement and form, creating a wearable architectural aesthetic.
Tifaret defies its youth with exceptional craftsmanship, using American Supima cotton, liquid silks, and fine woollens, complemented by organic horn buttons and sculptural fastenings. The collection also incorporates an impressive technical flair, including waterproof wool trench coats spun at high twists, laser-etched pleats, and 3D drafting techniques.
With thanks to:
Show Producer: Fashion Scout @fashionscout
Creative Director: Chiyue Dai – @chiyued
Hair: Unite Hair @diegomiranda @unite_hair
Makeup: Aofm Using Dermalogica Directed By Insert Lead Make-Up Artist @aofmakeup
Photographer: Chris Yates
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