The latest incarnation of London Fashion Week saw trailblazing post-growth couture designer Lucy Tammam launch a new concept: a bespoke collection of extremely limited-edition garments. ‘Coup D’Pleats’ is the latest iteration in TAMMAM’s sustainable couture offer, crafted in the label’s original and iconic ‘Climate Stripes’ design. Each stripe in the specially hand-woven red and blue fabric represents the average temperature of our warming planet over 174 years, including a new darker red stripe that reflects the latest data and highlights passing 1.5 degrees. With the British Fashion Council’s new pledge on sustainability, there couldn’t have been a more perfect fit.
A selection of potential silhouettes from the collection made their debut during London Fashion Week in the stunning Grade II listed wood-paneled Piano Room at the Yamaha flagship store in Soho, London. This marks the beginning of a new partnership between TAMMAM and Yamaha, featuring live music from Yamaha’s music ambassadors, and a selection of special guests.
“Coup D’Pleats embodies TAMMAM’s ongoing commitment to raise awareness of climate change, while building a long-lasting, sustainable, experiential fashion label that balances business with a transparent, truly ethical approach. I am delighted that this partnership with Yamaha Music London will highlight the wonderful alliance between music and fashion, and of course craft – my favoured conduit to sustainability.” Lucy Tammam
This collection paves the way for ‘Show Your Stripes Day’ on June 21st, an initiative led by renowned climate scientist, and creator of the stripe’s graphic, Professor Ed Hawkins from the University of Reading. The initiative encourages individuals, businesses, and cities worldwide to start conversations about the rapid pace of climate change and emphasises the need for urgent action. An event in June, hosted by TAMMAM & Yamaha will celebrate SYSD and mark the start of London Climate Action Week 2025.
“As a brand steeped in tradition and the art of creating wonderful instruments from natural materials – building instruments that last a lifetime, Yamaha has a deep respect for sustainability, a commitment to sourcing sustainable raw materials, and adhering to responsible supply chain management practices. We are thrilled to partner with TAMMAM. The ethos behind the TAMMAM climate stripes collection aligns perfectly with Yamaha’s brand philosophy,” Stephen Davies, Retail Operations Manager.
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About Coup D’Pleats
The climate stripes were designed by Professor Ed Hawkins at the university of Reading in a fabric handwoven by an ethical cooperative in the Kannur region of Kerala, ensuring fair pay and sustainable business practices. It’s made from organic cotton with a subtle stripe, or organic cotton woven with Tencel luxe, resulting in a luxurious satin that nods to mid-century textile trends, yet appeals to contemporary fashion tastes.
Coup D’Pleats limits production to a very small number of garments, ensuring exclusivity and offering an authentic couture experience. Each silhouette is designed as a one off by TAMMAM, to customers’ requirements, with a few set parameters ensuring zero waste. The designs aim to minimize impact at production, use and afterlife stages, whilst TAMMAM’s signature drapery and couture finishing elevate the final garments. By offering each piece on a bespoke, but defined basis, and ensuring all creations are intrinsically conversation starters about climate change, TAMMAM is dressing the resistance, and uprising against current models which desperately need revolutionising.
A very limited number of pleated climate stripe skirts from the Coup D’Pleats concept will be produced between March and June 2026, with all pieces made to order at the TAMMAM Atelier in Bloomsbury.
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