Amsterdam-based designer JimmyPaul presented his AW26 collection, Roam, at London Fashion Week this February, unveiling a special collaboration with global cultural icon Pokémon.
Rooted in childhood nostalgia and the designer’s lifelong love of Pokémon, Roam is an immersive journey through the DNA of the JimmyPaul brand, unfolding across 10 distinct “worlds,” each inspired by different Pokémon types, personalities, and visual languages. Drawing from JimmyPaul’s 30 favourite Pokémon, the collection translates character traits into sculptural silhouettes, playful textures, and bold colour stories.
Alongside the runway presentation, a JimmyPaul × Pokémon product range has been created in collaboration with Difuzed, translating key visual elements from the catwalk into wearable, consumer-facing pieces designed to extend the world of Roam beyond the runway.
“Growing up, Pokémon shaped my imagination. I dreamed of becoming a Pokémon Trainer; my favourites being Fairy-type, and creating my own universe,” JimmyPaul, Fashion Designer
For nearly three decades, Pokémon has remained one of the world’s most popular and successful entertainment brands. During that time, it has captivated multiple generations and continues to bring joy to fans worldwide, remaining at the forefront of popular culture and mainstream conversation.
“We are thrilled to be working with JimmyPaul at London Fashion Week. His creativity and inspiring design, combined with Pokémon’s sense of fun and adventure, is what has brought this partnership to life and is sure to delight fans of all ages.” Mathieu Galante, Senior Director of Licensing for The Pokémon Company International
Beyond the Pokémon references, the collection reflects a broad spectrum of cultural influences, including Indonesian heritage, Japanese workwear, ’90s surf culture, car racing, ’80s postmodernism, horror cinema, and 2000s punk, unified through themes of memory, identity, and personal evolution.Sustainability remains central to the brand’s ethos, with most looks crafted from deadstock fabrics, vintage materials, and reworked textiles from previous collections, reinforcing the narrative of reinvention and individuality. With Roam, JimmyPaul invites the audience into a world where fantasy, fashion, and personal history collide, offering a tactile, emotional runway experience designed to spark curiosity, desire, and connection.
“This collaboration is a clear example of how fashion, fandom, and culture can meet with authenticity. As a long-term partner of Pokémon, our role at Difuzed is to represent what the brand has meant to fans for 30 years and to celebrate that legacy on a global fashion stage, while helping creative visionaries like JimmyPaul translate those worlds into bold, modern expressions that resonate with fans in the real world.” Gilbert El Kalaani, CEO of Difuzed
The JimmyPaul x Pokémon collection is a joyful celebration, arriving as Pokémon marks 30 years, offering Trainers a unique way to engage with a high-fashion vision reimagined for everyday wear. It is where creativity, pop culture, and couture intersect—inviting audiences to step into a universe both colourful and iconic. The collection is available now exclusively via PokémonCenter in the U.S, CA, UK, NZ and AU.
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