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Categories: The Fashion Closet

The Ouze present The Process Is the Point for London Fashion Week AW26

For London Fashion Week, jewellery brand The Ouze made a formidable return with their second presentation entitled The Process Is the Point – a reflection on making, material and the value of visible process.

The Ouze _ LFW 02.26 _ Sam Goldriech(4)
The Ouze _ LFW 02.26 _ Sam Goldriech(21)
The Ouze _ LFW 02.26 _ Sam Goldriech(14)
The Ouze _ LFW 02.26 _ Sam Goldriech(8)

Rooted in wax carving and the lost wax casting method, The Ouze’s jewellery is defined by how it is made.

The aesthetic is a direct consequence of the process. Fingerprints, exposed hallmarking, raw surfaces and texture are left intentionally visible, celebrating the handcrafted rather than refining it away. There is no final piece without its past failures. Wax casting introduces an element of risk, where outcomes are never guaranteed. These moments of uncertainty are not edited out, rather they are essential to the finished work.

The Ouze _ LFW 02.26 _ Sam Goldriech(23)
The Ouze _ LFW 02.26 _ Sam Goldriech(15)
The Ouze _ LFW 02.26 _ Sam Goldriech(12)
The Ouze _ LFW 02.26 _ Sam Goldriech(10)

To extend this idea beyond jewellery, The Process Is the Point draws a parallel with music, another art form shaped by repetition, rehearsal and mistake. Throughout the presentation, London based cellist Ramilda gave a haunting performance in the BGC showspace which was decked with sheet music as part of the installation, with the music unfolding as an ongoing process rather than a polished recital.

The Ouze _ LFW 02.26 _ Sam Goldriech(1)
The Ouze _ LFW 02.26 _ Sam Goldriech(3)
The Ouze _ LFW 02.26 _ Sam Goldriech(11)
The Ouze _ LFW 02.26 _ Sam Goldriech(20)

Finished jewellery was showcased alongside wax models, half made pieces and silver objects, allowing the journey from idea to final form to remain visible to the audience.

The Process Is the Point is a quiet but deliberate statement on craft, embracing imperfection and placing value on the work that happens before a finished object exists.

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People will stare, make it worth their while
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