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Fashion Voyeur

People will stare, make it worth their while.

Categories: Fashion

Sustainability Hits London Fashion Week

With more and more focus on sustainability, contributors to London Fashion Week have had to seriously up their game in recent seasons. Since going fur free in 2018, huge strides have been made to introduce not just a focus on sustainable fashion, it’s no longer enough to just state it and make a few changes. Designers are now expected to produce ethical collections; from the way fabric is manufactured or sourced, to the distance it travels to reach a studio. Fibre miles are every bit as important as conscious collections, circular fashion and the wages that are paid to those involved along the way. Sustainability is everywhere in fashion right now. What once was a buzzword thrown around for quick credit, has become a status symbol amongst some of the biggest fashion houses out there and some, like British designer Phoebe English are setting a stellar example.
Creative designers who are fully invested in sustainability are shunning the fashion calendar’s ‘seasons’ in favour of an annual collection produced in a far more environmentally economical way, resulting in less air travel, fibre miles and carbon emissions, opting for the slow fashion model which spends more time on ethical sourcing of dead stock, off cuts and foraged fabrics which can be hand dyed using hand collected natural and native ingredients to produce very specific colours which have not only meaning, but relevance to where they were collected and produced. Phew, deep breath. Basically sustainability as a whole picture, is king right now.
This SS24 season has seen the words “sustainable” “circular” and “reworked” used more times than ever before and a quick search on Instagram tells us that these terms are searched for more and more frequently when it comes to updating our wardrobes as the end user. More than just a buzzword, clients want to know more than just where their clothes were made, but with what,  by whom and how far it has travelled, what chemicals were used during production and how it got to be that “sunflower yellow” colour.
Of course there have long been the stalwarts like the afore mentioned Phoebe English who has championed every aspect of circular fashion since her graduate collection in 2011, through to Paul Costello’s who produces a “shop window” style collection meaning that the collection you see on the runway is produced to show you what you can request if you like what you see. Nothing at all is produced in wholesale or stored in large volumes completely eliminating waste from the process but remaining accessible to serious buyers.
Jayne Pierson SS24
Jayne Pierson SS24
Stuart Trevor’s reworked vintage
Stuart Trevor’s reworked vintage
Jayne Pierson SS24
Jayne Pierson SS24

 

On the “trendier” end of the scale, designers like Jayne Pierson and Stuart Trevor are producing edgy, even fun collections which tell a story, but maintain those sustainable production credits. Trevor with his reworked vintage collection is a perfect example of this and with his collaborations with up and coming artists this works as a kind of “ethical handshake”.
Whether you buy fast fashion at online chains, or high street fashion in physical stores, there’s no denying the (electric) juggernaut that is the sustainable model for slow fashion, the anti-thesis to the archetypical fast fashion the British buying public seemed to enjoy pre-pandemic. However now, post-pandemic, as we’ve all seemed to slow down our overly Fast paced lives, isn’t it time we did the same for our wardrobes?
Categories: Fashion

Prophetik Let Them Be Naked for SS24

You might not have heard of  sustainable fashion brand Prophetik, but you’ve must definitely seen it. Jeff Garner is the visionary behind the label, and he’s as gorgeous inside as he is out. With the idea that it’s better to be naked than clothe ourselves in synthetic materials, Garner’s vision for his SS24 collection grew from his connection to nature, and his complete commitment to create interesting, relevant plant based fashion.

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A firm favourite with Miles Cyrus, Sheryl Crow,  Taylor Swift, Kings of Leon and many more, Garner found himself and in turn, Prophetik, the subject of a documentary on sustainable fashion called “Remastered” available on Prime.

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For SS24 Garner’s vision is clearer than ever. Looking at the processes which go into producing our clothes and the level of toxicity in those fabrics, he sought to produce a collection as close to pure as possible. A firm believer that art should not exist purely for commerce, Garner and Prophetik look to the past for inspiration in this new collection.

With thanks to The Pop Group and Frank Macdonald, House Photographer for imagery.

Pixie Tenenbaum 2024

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People will stare, make it worth their while

Pixie Tenenbaum

FASHION VOYEUR

Freelance Fashion and Beauty Writer
Currently taking review slots
Hire Me: pixie.tenenbaum@gmail.com

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So.edited Contributing Editor

RION Magazine Fashion Editor

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