TIFARET LFW AW25
After a successful debut as part of Fashion Scout in 2024 Tifaret was part of Ontimeshow in Shanghai, where the brand received further acclaim within the fashion industry. It makes perfect sense then, that Tifaret, headed up by founder and creative director, Chiyue Dai, should return to the platform where it made its debut, further solidifying its place in the global fashion landscape. Through a seamless blend of cinematic storytelling, Eastern heritage, and cutting-edge craftsmanship, Tifaret continues to push the boundaries of contemporary womenswear.
Through a seamless blend of cinematic storytelling, Eastern heritage, and cutting-edge craftsmanship, Tifaret continues to push the boundaries of contemporary womenswear. For AW25, Tifaret draws inspiration from Michelangelo Antonioni’s masterpiece Red Desert, channelling its cinematic tension into a collection where icy restraint and molten romance collide. Translating the film’s theme of isolation, the colour palette features shades of ash, slate, and dove-grey, disrupted by rich jewel tones – a symbolic contrast between restraint and expression.
Delicate Chinoiserie motifs appear throughout the collection, with embroidered peonies veiled in sheer lace. Tifaret’s latest collection’s silhouettes reimagine traditional Chinese garments with a deconstructed approach. Each piece is crafted to enhance movement and form, creating a wearable architectural aesthetic.
Tifaret defies its youth with exceptional craftsmanship, using American Supima cotton, liquid silks, and fine woollens, complemented by organic horn buttons and sculptural fastenings. The collection also incorporates an impressive technical flair, including waterproof wool trench coats spun at high twists, laser-etched pleats, and 3D drafting techniques.
With thanks to:
Show Producer: Fashion Scout @fashionscout
Creative Director: Chiyue Dai – @chiyued
Hair: Unite Hair @diegomiranda @unite_hair
Makeup: Aofm Using Dermalogica Directed By Insert Lead Make-Up Artist @aofmakeup
Photographer: Chris Yates
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Pam Hogg SS24 – Dedicated to Sinead O’Connor
Dr Pam Hogg has always been the enfant terrible in the fashion industry, the rockstar romantic who pushes boundaries. It’s clear to see why the fashion designer has become a favourite of Lady Gaga and Kate moss amongst others.
Known as the Caledonian Queen of Cling, Hogg defies convention in her continuously re-purposed collections using vinyl, leather, PVC and netting to produce a provocative, punk inspired capsule.
Hogg has always championed the unconventional and this has been visible season after season in pieces and symbols which have become synonymous with her style. Her front row is always packed with a who’s who of icons who champion Hogg’s unconventional choices. From Nick and Susie Cave, to the members of the band All Saints. Lisa Snowdon to Jaime Winstone, her supporters are many and line up time and time again to see what will stomp down the runway in her latest collection.
SS24 was inspired by the return of the Goddess and entitled apocalypse. Hogg found herself troubled by thought of Sinead O’Connor’s terrible and tragic fate throughout the creative process of repurposing this current collection and as a result, made the difficult decision to use her voice as the opening to the show.
Hogg’s runway shows are always high up on my list of priorities during London Fashion Week, however this season felt new and inspired. Showcasing at a new location on a runway filled with light, in the past we’ve been used to viewing in a darker, more club-style atmosphere but this was a different experience altogether and one that allowed the viewer to immerse themselves fully in the spectacle.
Gorgeous, unpredictable and as slippy as always, can’t wait for next season.
With thanks to I.Dea, Nici Eberl and Elise K for imagery.
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