Dr Pam Hogg has always been the enfant terrible in the fashion industry, the rockstar romantic who pushes boundaries. It’s clear to see why the fashion designer has become a favourite of Lady Gaga and Kate moss amongst others.
Known as the Caledonian Queen of Cling, Hogg defies convention in her continuously re-purposed collections using vinyl, leather, PVC and netting to produce a provocative, punk inspired capsule.
Hogg has always championed the unconventional and this has been visible season after season in pieces and symbols which have become synonymous with her style. Her front row is always packed with a who’s who of icons who champion Hogg’s unconventional choices. From Nick and Susie Cave, to the members of the band All Saints. Lisa Snowdon to Jaime Winstone, her supporters are many and line up time and time again to see what will stomp down the runway in her latest collection.
SS24 was inspired by the return of the Goddess and entitled apocalypse. Hogg found herself troubled by thought of Sinead O’Connor’s terrible and tragic fate throughout the creative process of repurposing this current collection and as a result, made the difficult decision to use her voice as the opening to the show.
Hogg’s runway shows are always high up on my list of priorities during London Fashion Week, however this season felt new and inspired. Showcasing at a new location on a runway filled with light, in the past we’ve been used to viewing in a darker, more club-style atmosphere but this was a different experience altogether and one that allowed the viewer to immerse themselves fully in the spectacle.
Gorgeous, unpredictable and as slippy as always, can’t wait for next season.
With thanks to I.Dea, Nici Eberl and Elise K for imagery.
You might not have heard of sustainable fashion brand Prophetik, but you’ve must definitely seen it. Jeff Garner is the visionary behind the label, and he’s as gorgeous inside as he is out. With the idea that it’s better to be naked than clothe ourselves in synthetic materials, Garner’s vision for his SS24 collection grew from his connection to nature, and his complete commitment to create interesting, relevant plant based fashion.
A firm favourite with Miles Cyrus, Sheryl Crow, Taylor Swift, Kings of Leon and many more, Garner found himself and in turn, Prophetik, the subject of a documentary on sustainable fashion called “Remastered” available on Prime.
For SS24 Garner’s vision is clearer than ever. Looking at the processes which go into producing our clothes and the level of toxicity in those fabrics, he sought to produce a collection as close to pure as possible. A firm believer that art should not exist purely for commerce, Garner and Prophetik look to the past for inspiration in this new collection.
With thanks to The Pop Group and Frank Macdonald, House Photographer for imagery.
On the surface JU-NNA seems like a relatively new kid on the block in fashion. Having been founded in 2019 by Jun Nakamura, the label has made huge strides in four short years. From a jaw dropping graduate collection showcasing techniques that are almost never seen in the fashion industry today, JU-NNA has gone on to make this a signature in the manufacturing process.
Fusing modern, contemporary design, with traditional Japanese techniques including Shibori, the resulting collection is a beautiful nod to heritage processes which require skill and attention to detail, as well as practice in order to prevent the skill set from dying out with the artisans.
JU-NNA SS24 is a visual spectacle, best viewed in HD in order to truly appreciate the craftsmanship that goes into creating this beautiful folding effect.
With thanks to Harriett at Black, and Chris Yates (runway photographer) for imagery.